What’s a Call-To-Action?

Is Your Marketing Missing This Crucial Element? There are many elements that make up great copy and marketing whether it’s online, radio, TV or print. However most marketing communication lacks a call-to-action and without it, chances are, it looks great, sounds great...

More Customers For Less Effort

Yesterday I was out surfing with a mate of mine who also owns a business who said to me “I’m sick of hearing about how I have to make more phone calls and keep spending money on advertising to stay competitive or to keep bringing new or repeat business is...

Generating Leads with a Bait Piece Report

Generating qualified leads for your business using bait piece reports As more and more businesses focus on lead generation marketing over traditional brand or image marketing, a great way to generate qualified leads for your business is to have a free bait piece...

36 Low-Cost Marketing Ideas

Hi, this week I thought I’d share a few of the lead generation and low-cost marketing ideas I use that some of you can apply and some of you won’t. Enjoy and thanks, Eddie. 36 Low-Cost Marketing Ideas VIP nights these are great for retail to move old stock...

Why Original Website Content is Crucial

Why Original Website Content is Crucial Had a few of clients that come to me say, Oh we got a website and the content we just copied from our brochure.. why isn’t it working? Having original website content that is not copied from a competitor or a printed...

Opening Sentence Examples

Opening Sentence Examples Hi, are you after some opening sentence examples you can use and learn from? Recently Maree Jacobson, emailed me asking how she can write an opening lead sentence for her sales letter that will grab her target audiences attention! Now,...

Website Copywriting Tips

Website Copywriting Tips Writing website copy can be an uncertain experience for many, particularly if your not sure what to write or what the purpose of your website is. So to eliminate some of the stress and uncertainty, here’s a few website copywriting tips...