Copywriting Project Brief

Name:

Business Name:

Phone:

Email Address:

Website Address

What are you after? What are you after? SEO Website Copywriting Done For You Social Media Marketing Product Description Copywriting Email Copywriting & Marketing Blog Writing Packages E-newsletter Copywriting, Design & Marketing Facebook Ad Writing LinkedIn Profile Writing & Optimisation Other

If you selected 'Other', please tell us what you're after:

What does your business do & what key service/product do you provide?

Who is your target audience/ideal customer? (i.e. who are they, their age, gender, interests)

What are the key problems your target audience faces & how does your product/service solve them?

What's the objective of this project? (i.e. Educate consumers, create leads, image advertising)

What are the key benefits of your product/service?

What are the key features of your product/service?

What message do you want communicated to your target audience? (i.e. What is your Unique Selling Proposition)

What 5 keywords & phrases approx. 2-4 words long would people use to search for your business/services. (i.e. gold coast copywriter, content writing gold coast, social media copywriting & marketing)

Any other important messages relating to your product/service, in order of importance?

What support materials exist for these important messages? (i.e. testimonials, endorsements, case studies, google & facebook reviews)

Based on your experience, what obstacles and objections exist in the mind of your target audience?

What are you promising your customers with your product/service?

What taboos, if any, need to be avoided?

Is there anything else you want to tell us about your project?

Name

Email Address

Phone

Message