What is the Difference Between Marketing and Advertising?
Had an interesting meeting last week with a new client last week and even though his business is quite successful, it seemed he was like a lot of business owners out there confused about the differences between marketing and advertising. Now I’m sure everyone has their own definition, which is fine, however, this is basically how I understand the difference between marketing and advertising based on my own copywriting and marketing experiences that I hope will help clarify it for you if you are confused about it.
The Difference Between Marketing and Advertising
Advertising – are the messages and advertising channels you use to acquire new or repeat business, build your business and your brand. An example: let’s say I do a radio ad that’s advertising. A newspaper ad is advertising. Advertising is all about what channel or channels are you going to use to get your business name out there so people are aware of your business and what your business offers?
Marketing – Is the combined strategies of research, preparation and planning leading up to your campaign, the execution of your campaign and what’s required after your advertising has finished. You know, where are we placing the ad, who is going to see it, what do we want to achieve with this campaign, are we going to drive them to our website, how is the product or service fulfilled and so on? Marketing is basically everything you have to do ensure a smooth transaction between you and your customers.
Hope this help clarify the differences for you, have a great day and I’d love to hear your feedback
or summary on what you think the differences are below.
Until next time, best wishes, your friend and service partner in lead generation
Eddie
Great article.
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Thanks Alma for your kinds words on my blog. Eddie
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An impressive share! I’ve just forwarded this onto a coworker who was conducting a
little research on this. And he in fact ordered me dinner due to the fact
that I stumbled upon it for him… lol. So allow me to reword
this…. Thank YOU for the meal!! But yeah, thanks for spending
time to talk about this issue here on your website.
Happy to help and glad you liked it! Don’t forget to order the most expensive thing on the menu because your co-workers paying for dinner.Ha ha. Thanks again, Jaffaman Eddie
An impressive share! I have just forwarded this onto a co-worker who has
been conducting a little research on this. And he in
fact ordered me dinner because I found it for him… lol. So allow
me to reword this…. Thank YOU for the meal!! But yeah, thanx for spending the time to discuss this issue here on your web page.
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Thanks, glad you like it. If you’d like me to do a post about something specific let me know and I’ll see what I can do. Thanks again, Jaffaman Eddie, Eddie’s Copywriting & Marketing Centre.
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You are a legend Kristie and exactly right about laying it out a bit better.
Thanks for the tip and your support and comments. Best wishes, Jaffaman Eddie.
https://creativecopywriting.com.au/marketing/personality-marketing/part-2-3-personality-marketing-tips/
I was curious if you ever considered changing the layout of your
site? Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so people could connect with it better.
Youve got an awful lot of text for only having one or 2 images.
Maybe you could space it out better?
Now I’m like, well duh! Truly tahnkful for your help.
Walking in the presence of giants here. Cool thniikng all around!
Thanks Mick, don’t forget to send ume a few of your classic picnic boat hire flyers when you have a chance. Best wishes, Eddie
Hi Eddie,
Thanks for that. I read sometime ago a book on Persona Marketing, the definition went something like this… Your Persona is your external image that allows you (your business) to interact with your immediate environment. Knowing that is one thing, pulling it off objectively is something entirely different, but that’s why we have “Eddies” thanks keep up the good work.
Hi Edd,
Like this teaser.
Marketing is the whole package box and dice of business relations, branding, face to face contact, marketing of the individual within the business as well, communication with people, marketing ( putting your self in an orange suit for eg ) branding, showing/expressing your self as a leader or influential person within the business community and community AND also advertising. Advertising is just a single piece of the whole package, one single advert to engage a product or service. Thats my go at the confusion.
Gotta love that Orange suit whether marketing or advertising and the SHOES as well. Love your committment to be “out there “
Good on you John, I like your thoughts. Eddie
Thanks for the distinctions, Eddie.
My thoughts are, that marketing is that process of ‘finding a hungry crowd’, understanding what it is they truly want and making sure you put no stops in their way to having it.
Advertising is a way to attract their attention and keeping it on you as their provider of choice.
Cheers
JohnGG