Discrimination Or Niche Marketing?
The Dirty Little Word You Need To Use To Build A Business.
Last week I got into a debate with a networking pal about something we all do in business but no one talks about.
Discrimination or is it just niche marketing?
Anyway my mate said “we don’t discriminate in business”, I say “we do and have to” and the reason for that is that not all prospects and customers are equal?
In the words of the great Jack, can you handle the truth?
Some people can afford you, some can’t.
Some have businesses, products or services you can work, some don’t.
Some have personalities, beliefs and values you connect with you, some don’t!
And don’t forget, this works both ways.
Prospects and clients will discriminate against you as well.
It’s that old “when you try to be all things to everyone, you’re nothing to no-one” thing that once again rings true.
What do you think?
Have I lost it?
Am I full of it?
I’d love to know your take on this so leave a comment below and feel free to share the controversy or the love with your friends.
About the Author – Jaffaman Eddie and his team have been increasing the marketing returns and converting more prospects into customers writing direct response copy for business websites, letters, direct mail packages, video scripts, print ads, flyer’s, emails, SMS campaigns and other marketing materials since 2003.
Eddie’s passion for creating and supplying marketing systems, online and offline copy writing services, group & private copywriting coaching, personality marketing, brand image techniques and infotainment help you reach more clients more effectively for increased return on your marketing spend without any hype, marketing jargon or advertising fluff.
To learn more about Jaffaman Eddie and the Eddie business services and brand visit: creativecopywriting.com.au or www.minimarketingsystems.com.au
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Best wishes, Jaffaman Eddie
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Thanks for taking the time to comment and leave a message Kerry. You’re a man of many talents. Jaffaman Eddie
I don’t call it discrimination, I call it focused attention.
Someone once told me to find a market an inch wide (25 mm for the Gen X’s and Y’s)and a mile deep(sorry 1.6 klm) and stop trying to be every thing to every one.
In one part of my business I focus solely on the accounting profession for the provision of analysis and forecasting software and advisory training programs.
However, in another part of my business I focus on advisory services to SME’s primarily in the trade or manufacturing industry and some service based enterprises.
Another saying I was told was that ‘a man who chases 2 horses rarely catches 1’.
Keep up the fabulous work buddy.