SEO Copywriting Tips – Writing Website Copy with your Keywords and Key-Phrases

Hi friend, here are a few SEO copywriting tips and basic guidelines you can use to help improve your website rankings and your SEO copywriting skills. 

Step 1. Find your keywords and key-phrases. You can use an SEO (search engine optimisation) service, a FREE keyword and key-phrase search tool on Google, for example, brainstorm with your staff or even ask your clients what keywords and key-phrases they used to find you.

Step 2. Headline – Once you’ve decided on a primary keyword or key-phrase use it in your core headline

Step 3. Lead opening – Okay they’ve read your headline so now they’re moving to read what’s in it for them.

A great copywriting technique to engage website visitors in your lead opening is to enter the conversation already going on in your customer’s mind. And when you write your lead use your primary and secondary key-phrases in a conversational tone that your target audience identifies with.

Step 4. Create two customer benefit subheads to break up the copy using some of your other key-phrases in your subheads.

Warning: Using too many keywords and key-phrases in your website content will result in search engines giving you a lower ranking for excessive key-phrase use or in other words the search engines treat it as spam.

SolutionGeneral rule of thumb for every 300 words of content you have, use between 20- 30  key-phrases in your content.

Step 5. If you have a special offer feature it here and include a call to action.

It’s back for a lucky few…


Are you starting to realise the results you get from your website aren’t what they used to be and you’re feeling unsure about what to do ti improve it?

If you’d like to change that, contact me today for your website homepage audit critique on how to improve it and if you one of the first 15 people to respond, I’ll do all the changes for you so you save a ton of time and money as well. All you’ll have to do is copy and paste it into your website.


7th Year of Business Sushi, Subway and Champagne Celebration September 3rd


If you still haven’t booked in to come along and celebrate our 7th year of business at our Sushi, Subway and Champagne celebration there’s still time to do so.

It’s on Friday, September 3rd from 3 pm til 6:00 pm so come along and meet some other business owners, have a bite and a drink on me as my way of saying thanks for the last 7 years.

RSVP now

Until next time have a great day
The Guy In Charge

Eddie’s Copywriting & Marketing Centre

“For Copywriting, Marketing Strategies and Marketing Material That Stick!”

More about Eddie here