How to Write a Problem Solution Headline | Creative Copywriting
Problem Solution Headline writing tips and video about How to Write a Problem Solution Headline:
Now it’s no secret why most marketing fails to bring in the bacon and falls on deaf ears.
Some businesses market to the wrong people
Some businesses have no USP, ESP (Emotional selling proposition) or differentiation
Some businesses market where their hottest prospects are not looking and
Most businesses have a product-focused headline instead of a whom it is for headline.
Now as an example there are about 11 -15 major headline concepts you can use to target the whom it is for rather than the what it is to attract the prospects you really want
Some of these headlines are
• Problem Solution
• Stacked Benefits
• Number of Ways To /Reasons Why
• How to
• Imagine or Visualise
So today let’s focus on How to Write a Problem Solution Headline, as I use this one a lot in my own and when I’m writing direct response copy for my customers.
So the basic Problem Solution headline concept is to highlight the biggest problem your prospect (or existing customer has) and position you or your product or service as the solution.
Here are a few examples of problem solution headlines to help you get the
general idea and how you could apply them to your marketing
Worried about someone stealing your business name and intellectual property after all your hard work? At Jaffaman Eddie’s Trademark services we’ll protect you, your business and everything you’ve worked so hard for Guaranteed.
Mortgage Stress Killing You? Save up to $12,000 a year on your mortgage without sacrificing your lifestyle, relationship or your credit rating quickly and easily
Got marketing idea’s but never the time or skills to action them? Pick up the phone and call Eddie’s Copywriting & Marketing Centre to bring your marketing campaigns and profits to life.
Now of course this is just one headline concept but before you write this off as this will never work for you I want to think about this
• What motivates you to read an article?
• What motivates you to read a newspaper?
• What motivates you to find a solution to a problem you may have and want to solve?
In 90% of cases it’s the headline so don’t sit there saying this would never
work for your business because it can.
Okay if you have any questions, idea’s or a problem solution headline of your own you’d like to share I’d love to hear it so leave a comment below, share this with your friends and if you do have a question reach out to me and I’ll be only to happy to help.
Of course if you’re on the Gold Coast and want to know more about headlines, how to write an engaging opening lead and much more you can get along to my FREE “Ignite Words Into Money” copywriting session June 26th.
You can find all the details to that gig on my events page here
Okay you’re busy and so am I so until next time, I’m Jaffaman Eddie and I’m out here.