11 Tips to Improve your Sales Copy Today.
While writing website copy and print copy are different, you can use the general tips to improve your sales copy, returns and marketing messages.
1. Have a headline that attracts your target audiences attention. Use a customer benefit solution headline, us the word ‘YOU’ in the headline or even include your offer in the headline. “Get to the meat early.”
2. Make sure you read your copy out loud to someone so you can hear where sentences should end and begin and if the copy you wrote makes sense.
3. Use testimonials.
4. Include your guarantee. The longer your guarantee lasts the better off you’ll be and testimonials build credibility with new prospects.
5. Break up large paragraphs of copy with subheaders. People are scan readers.
6. Use images, people think in pictures.
7. Use a PS. Use your offer as a close in your PS, to drive home your guarantee, add any free bonus you have in your offer or as a call to action.
8. Break up sentences and paragraphs. Don’t have paragraphs of copy that are all 4 lines in length.
9. Use a case study in your print marketing, company profiles, website or blogs.
10. Write in terms of benefits using the language and tone your target audience use.
11. Have a call to action. Tell people what desired action you’d like them to take.
Now there are lot’s more so if you have one of your own, we’d love to hear it.
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Until next time
About Creative Copywriting and Content Solutions
At Creative Copywriting & Content Solutions on the Gold Coast, we’re all about relationships and getting you results.
Based on the Gold Coast, we assist your business by eliminating your marketing waste using proven methods, rather than theory.
Our copywriting services range from online and offline direct response copywriting and marketing, direct response copywriting, social media posting and set up and marketing coaching and courses, marketing systems, business information products, and personal branding.
We’ve evolved into one of Australia’s most recognised and reputable copywriting and content writing services serving over 6,000 clients in a variety of different professions, services and industries since we started back in 2003.
For a chat about our copywriting or content writing services or courses, done for you social media services and personal reputation services, please call or text us on 0412 288 339, or complete the contact form below.