Essential Website Copywriting Tips For Beginners

By: Jaffaman Eddie, Creative Copywriting & Content Solutions, Gold Coast

Essential Website Copywriting Tips For Beginners

Website copywriting tips I learnt from writing over 141 websites & counting!


How To Guarantee You’ll Get Attention, Interest, Desire & Action On Yours.

Tip #1 – Lack of Real People and Authenticity Use real photos and videos of real clients that represent the people you help instead of stock images. This gives your website engagement and connection with people. Showing real products, staff and customers will help position you with credibility.

Image of Jaffaman eddie playing guitar on website copywriting tips page

Tip #2 – A Website Headline With A Message For Somebody Most websites have a message for everyone if you supply products to schools for example mention it in your headline. The ‘who it is for’ is more important than the ‘what it is’.


Tip #3Have Individual Pages for Each Product or Service – Each of your products or services should have their own page (it’s better for SEO). Because the web is a visual medium, images and graphics are helpful. However, if custom photography isn’t in your budget, carefully selected stock photos can also enhance your product or service descriptions.


Tip #4 – Cash Flow and Content Is Now KING Content and cash flow is king, so if you have a static website and are not adding fresh relevant content, you’re missing out. Adding fresh content to your website helps the search engines love you.

Tip #5 – No Resource Centre – It is estimated that 96% of people are not ready to buy right now. So it makes sense to have a resource centre with a link to your most recent blogs, case study videos or another place where they can leave their details and learn more.


Tip #6 – Contain Your Business Name in Text Search engines can’t index words from your logo image. Make sure your company is searchable.


Tip #7Post Images with ALT Tags or Text Captions This helps search engines read images and descriptive texts which will increase your search rankings.


Tip #8NAP Check that your name, address and phone number are all formatted the same way. Doing this will lift your organic search engine results.


Tip #9Contact Information on Every Page “One of the biggest mistakes business owners make is to force only one way to reach them,” says Wright. “The point is to make it very easy for users to communicate with you on their terms.”

“Not every online visitor has the patience to click through every page on your website to find the contact information,”

“The best place for the contact information is the top left or top right corner of the home page,” he recommends. “It is also a good practice to include contact information in every page of the website in the footer or side bar or even in top right corner, which helps the visitors to find it more easily.”

You should also be sure to include several ways for them to contact you — phone, e-mail, and a standard contact form, are all good options. Forbes also suggests including your address, and even a link to your location in Google maps.


That’s it and thanks for coming!


Best wishes,
Eddie T.G.I.C.
Eddie’s Copywriting & Marketing Centre
Eddie’s Enterprises


About Creative Copywriting and Content Solutions

Creative Copywriting & Content Solutions Crew

At Creative Copywriting & Content Solutions on the Gold Coast, we’re all about relationships and getting you results.

Based on the Gold Coast, we assist your business by eliminating your marketing waste using proven methods, rather than theory.

Our copywriting services range from online and offline direct response copywriting and marketing, direct response copywriting, social media posting and set up and marketing coaching and coursesmarketing systemsbusiness information products, and personal branding. 

We’ve evolved into one of Australia’s most recognised and reputable copywriting and content writing services serving over 6,000 clients in a variety of different professions, services and industries since we started back in 2003.


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