Despite the continuous on-slew of new marketing methods, email marketing remains to be one of the most effective tools a business can wield.
The power of email marketing lies in its simplicity. Email marketing is quick, easy to use, and inexpensive. Whilst new online marketing tools and trends are constantly emerging, email marketing continues to surpass and outweigh them in its ability to provide real, tangible results.
An effective email marketing strategy should build an on-going relationship your customers, in order to create repeat business as well as word of mouth referrals. To get the most out of your email marketing, you can also use to it to drive site traffic and significantly cut down on marketing costs. Below, we’ve compiled our top 6 most effective ways to grow your business with email marketing. Follow them to build your subscribers, turn them in to customers, and keep them coming back for more.
Grow your network
Use an email sign-up box on your website to gain the details of your site visitors. Encourage visitors to sign up to your mailing list by offering incentives. Promise them exclusive deals, offers, and industry relevant tips, news, and bits of info. This will help you expand your network, opening you up to new audiences to market to.
Increase brand awareness
The main component of email marketing is getting your subscribers to think of your business when they need a product or service that you offer. Increase your brand awareness by having your brand image and name consistent throughout everything your email marketing newsletters. Each email you send should have your logo, colour theme, tagline and brand imagery. This will build awareness of your brand across your email subscribers.
Connect with target audiences
Stay fresh within your audiences mind through consistent emails. By keeping in constant touch with them through your email newsletters, you’ll ensure that your business is the first that comes to mind when they or a friend needs a product or service that you offer. This not only increases repeat business, but also gets you more customers through referrals and word of mouth.
Keep customers informed
Use your email marketing list to keep customers and clients up to date with the latest updates within your business. This could be the development and release of a new product, any sales you have going on, and exclusive subscriber deals or giveaways. This will encourage subscribers to buy from you again – and continue buying from you, rather than your competitors.
Increase site traffic
Promote your latest blog post with an email to your email marketing list. This will drive traffic to your site, and gain you new exposure. You can also increase site traffic by promoting any deals, sales, discounts or new offers. As well as driving site traffic, this will achieve more sales and generate more profits for your business.
Cut down marketing costs
Email marketing cuts down on the costs of print marketing campaigns, as well as saving time. Reducing the paper and resources needed to create printed marketing not only minimizes costs, but is also a “green” and eco friendly marketing option. Emails are instantaneous, reaching your audiences inboxes within seconds of you sending them. And whereas it can be hard to reach the right audiences through print marketing, email inboxes are something that people check on multiple times a day.
Email Marketing Creates Profits
While some call email marketing outdated, email remains to be the most used tool of communication worldwide. And that doesn’t look set to change anytime soon! If you fail to tap into this resource, you’re failing to utilise one of the easiest, cheapest, and most effective marketing tools you have available to you. So get emailing!
Eddie is an “A-List” copywriter and visionary marketer creating marketing assets for businesses that keep delivering cash in the bank results long after the original investment. He’s in partnership and connection with small businesses service professionals, Entrepreneurs, retail services and others hungry to multiply new and repeat sales online & offline using direct response copywriting, marketing and personal branding while also teaching people in business how to reduce their marketing waste.
In 2014 he featured in the Australian Entrepreneur’s book, was nominated for a Telstra Business award, has featured in the New Zealand Herald and since 2003 has been “Igniting Words Into Money With A Love Your Sales Copy Guarantee” under the Eddie brand. For more information get on over to: creativecopywriting.com.au