ECMC Sponsors Michal Fabri For Cams Jayco Formula 4

Press Release:

Sponsorship Announcement

Date: Feb 18th, 2015

Gold Coast Entrepreneur ‘Jaffaman Eddie’ announces

sponsorship of Michael Fabri for the 2015/2016

CAMS Jayco Australian Formula 4 Championship

CEO of Eddie’s Enterprises and Eddie’s Copywriting & Marketing Centre, Jaffaman Eddie, said “I’m really excited and thrilled to be able to get behind and support someone like Michael Fabri in the new Formula 4 race category.

“I first met Michael when I heard about the work he was doing with Beyondblue. After meeting him and then deciding to interview him, we got to know each other better and here I am sponsoring him for the CAMS Jayco Formula 4 Championship.

“Secretly, I’ve always wanted to be involved in motor racing to some degree too. One of my previous employers and his son used to race Gemini’s and BMW’s and I was also lucky enough to work on a project with pharmaceutical  and motorsport mogul Don Panoz a few years ago.

 

“For me, sponsoring Michael and being involved is a dream come true! Apart from Michael’s experience in Formula Ford, his passion for racing and his philanthropy ambitions, he’s honest, transparent, never says die and as an entrepreneur myself, these are traits I relate to and admire in people.

“From a business, marketing and sponsorship point of view I’m always looking for new ways to drive the ‘Eddie” brand and market my businesses better. Until recently though, I always thought that motorsport sponsorship was out of the question due to the money and resources required, which I’ve discovered many smaller businesses think the same thing, which couldn’t be further from the truth.

“So, Michael and I came up with the “M1 Racing Small Business Partners Package”. It’s a great deal! You get to be part of Michael and the team, you get unprecedented television coverage on Channel 10 and Foxtel with V8 Supercars, awesome networking and business opportunities, and you get in on the ground level of an exciting new racing category and lot’s more. All for a few thousand dollars so its money well spent. I would encourage more small businesses take advantage of this great offer and sign up.

“But for me it’s not just about sponsorship. It’s about getting behind a new concept in Australian motorsport. It’s about supporting a young man having a go and following his dream and me fulfilling one of my dreams too, which makes me proud and honoured to be involved.

Background - Jaffaman Eddie has featured in the Australian Entrepreneurs book and other online and offline publications. He is a highly outspoken Maverick Entrepreneur, marketer, direct response copywriter and personal brand authority. He challenges small and big businesses across Australia and internationally to think, act and market their businesses with passion, enthusiasm and consistency.

As one of Australia’s most trusted and recognised brands, Eddie’s Enterprises and its services under the “Eddie” brand have been helping businesses escape random acts of marketing, weak copywriting and competing on price since 2003.

Eddie’s Copywriting & Marketing Centre and other services under the “Eddie” brand enable entrepreneurs, franchises and business owners to multiply their business, incomes and lifestyles through his tried, tested real world proven copywriting & marketing services and principles as well as other services.

For additional information about Eddie’s Copywriting & Marketing Centre, phone Edward Bryant on: 0412 288 339 or email him at: creativesolutions2@mac.com

For additional information about the small business partner packagesphone Rick Fabri on: 0407 966 433 or email him at: rickfabri@m1racing.net

About Michael Fabri

Michael Fabri is a 17 year-old philanthropist and Formula Ford driver. Starting in kart racing in June 2010 in the Junior National Light (JNL) class, Michael advanced to the premier junior class and in 2014 progressed into the senior premier kart category of Rotax DD2.

70% off Christmas Marketing Sale

Jaffaman Eddie’s Copywriting and

Marketing Product Christmas Clearance

All items below are up to 70% off to make way for 2015 updated editions. Grab a bargain today and also receive

• One Years FREE Subscription to the Jaffaman Marketing Magazine plus

• Risk free Christmas buying because every purchase below includes 

my 90 – day “Love It Or Leave It” every cent back money back guarantee 

Eddie's Marketing and Copywriting Products Store 90 Day Money Back Guarantee

Eddie’s SME Shoppers Notice – Some of the Eddie SME Shop products featured below may have already sold out as 2014 stocks were limited. I usually have some left in my own private stock so you can also place your order for anything you want by emailing me and still get the price savings. Merry Christmas

Hi. Tis the season to be jolly so I’m giving away the last of my 2014 copywriting, marketing and business information product stock for up to to 70% off plus a free years subscription to the Jaffaman Eddie Marketing magazine to help you build your business. 

As always, every Eddie Information Marketing product comes with a 90-day money back guarantee so if you’re not happy with your purchase within 90-days let me know and I’ll give you every cent of your money back and you get to keep whatever you bought as well.

Have fun, save a bundle and Merry Christmas. Jaffaman Eddie

 

ITEM #1 - 68% OFF 

Close More Deals Without Dropping Your Prices – SOLD OUT

Can’t close as many deals as you’d like or sick of dropping your price when it comes to the crunch?  Listen in and action some of the strategies I use to achieve a 81% close rate without dropping my fees. Perfect for people thinking of starting a business and those with an existing business who want to negotiate better and close more deals.

Power Move Sales and Revenue Audio CD - SOLD OUT

Ever had anyone contact you but couldn’t afford you? They may not have been able to afford you but they can afford an e-book, CD, consultation, seminar and other services. When you action this strategy and repackage your products or services to fit these people, you can create a lot of additional sales and revenue. For more proven strategies like this grab your Power Moves Audio CD with free Jaffaman Marketing magazine yearly subscription and 90-day money back guarantee now.

Get The Referrals You Crave Without The Inhibitions CD

One of the best referral strategies I used this year was to ask people if they wanted to pay the normal fee or get the referral reward or fee just before they about to buy one of my products or use my services. If you’re wondering how to create referrals and would like to listen in and learn this strategy and many others grab your  “Get More Customer Referrals” Audio CD. 

Like I said it’s 48% off and is the last of my 2014 stock. yo also get a yearly subscription of my Jaffaman Marketing Magazine free and 90-day money back guarantee. If you want one buy one now because once they’re gone, they’re gone and next year it will cost you a lot more. Please note: You will be taken to PayPal to complete payment. No PayPal account is required to purchase.

ITEM #4 – 65% Off  7 Elements Your Website Must Have To Succeed CD

Perfect for the small business owner who writes their own web copy this CD will give you various website templates, tips on how to write attention grabbing headlines, lead opening sentences, offers and call to actions. Includes 3 guarantee samples, free Jaffaman Marketing Magazine subscription and 90 – Day “Love Or Leave it” every cent back money back guarantee. Grab it now.

 

 

ITEM #5 - 58% Off  “Click & Buy” Product Descriptions CD – SOLD OUT

Tired of trying to think of new and exciting ways to write product descriptions to sell products? Grab this CD. It’s got 6 awesome product description templates with the concept to help you generate more sales so people “click and buy.” Includes 90-day Money Back guarantee. 

 

Lead Generation Christmas Marketing Tips

Generate Leads This Christmas With Some Easy

Action Marketing Tips

With Christmas approaching fast than Superman on steroids a lot of businesses find themselves slowing down. This isn’t a marketing practice I buy into or advise but for those who’s businesses who are slowing down and are wondering what they can do to improve their situation below awesome lead generation and marketing strategies to help you get to where you want to go.

Fact is you can use these marketing tips all year around so enjoy the video’s.

By Jaffaman Eddie,

November 25th, 2014

Video #2. How to generate leads for your business over the Christmas New Year period.

Of course I’ll spare you the lecture about why business is slowing down for another time so enjoy the video, leave your comment and subscribe today so you do not miss out on any future videos. Until next time, Jaffaman.

___________________________________________________________
By Jaffaman Eddie,

November 24th, 2014

Video #1. I’ll spare you the lecture about why you should have followed up properly in the first place except to say that it’s easy to forget about following up every single person who contacts when you’re busy.

But, as you know deep down in the pit of your stomach, a great follow up system is not about luck, it’s about process.

This isn’t a marketing practice I buy into or advise but for those who’s businesses are slowing down and are wondering what they can do to improve their situation here’s a strategy to put you on the right path.

Okay, so a great way to inject business almost instantly is to follow up all those people who enquired about your products or services but you never heard from again for whatever reason.

Some will have gone to your competitors, some will have done nothing and others will be still thinking about.

So pick up the phone and call these people now. It’s a great way to inject new business and sales almost instantly for the Christmas New Year holidays.

Cheers

Jaffaman

P.S. The last of my copywriting, marketing and business information CD’s and other stuff for 2014 are going out the door pretty quick because they’re up to 70% off. Anything you buy also comes with a FULL YEARS FREE Subscription to my Jaffaman Marketing Magazineand a 90-day “Love it or leave it” money back guarantee. Check out and see what’s left for up to 70% less here

 

One of the best referral strategies I’ve used this year…

Published with passion and purpose by Jaffaman Eddie , Eddie’s Copywriting & Marketing Centre & Eddie’s Enterprises

One of the best referral strategies I’ve used this year…

Get The Referrals You Crave Without

The Inhibitions

Here’s one of the best referral strategies I’ve used this year that I thought you may like to try as well

When people are about to buy your product or use your service you ask them if they want to pay the normal fee or get the referral reward or fee?

When they ask, “What is the difference?” tell them

“A lot of our business comes from referrals and we like to thank our customers for that. So if you know two or three people who you think would be interested in our services supply us with their details and we’ll give you a…

• A widget
• A CD, DVD
• A dinner voucher
• Movie pass or even
• A referral price saving

Best of all, you can use this referral strategy whether you’re a copywriting and marketing service, business broker, financial whiz, plumber, sign writer, in retail whatever.

Some argue that people will just give you names of anyone to get the added value freebie whatever that may be and that’s true.

However, 76% of the referrals I’ve received using this strategy have resulted in qualified referrals and of course the proofs in the action and the testing.

Hungry to hit the ground running and get better quality

referrals to boost your business and profits in 2015?

Then you don’t want to miss your opportunity to get your hands on and save 50%  on my “Get More Customer Referrals CD”  and a BONUS Jaffaman Marketing Magazine full of other marketing news, tips and strategies valued at $55 absolutely FREE. 

With this CD you’ll be able to listen in and learn some proven strategies on how to create more referrals for your business easily and affordably with me as your guide

Fact is, a lot of people I know said you they were going to do this and do that this year and still haven’t started.

The time for talk and thinking  is over! This is your chance to incorporate some referral strategies into your business and take a full 90-Days to decide for yourself if you can generate profitable referrals for half price while the last of my 2014 stock is left. As usual, if you aren’t completely satisfied  with the results within 90-days, let me know and I’ll will give you every cent of your money back.

Order your “Get More Customer Referrals” Audio CD so you can hit the ground running in 2015 and I’ll also throw in a BONUS Jaffaman Marketing Magazine full of other marketing news, tips and strategies valued at $55 absolutely FREE.

Best wishes

Jaffaman Eddie T.G.I.C.
The Guy In Charge
• Ph.0412 288 339
• Email
• Eddie’s Copywriting & Marketing Centre
• Eddie’s Enterprises

In Other News…

• Win the cover and a BONUS feature story about your business in the next ECMC Jaffaman Marketing Magazine 

• Get a FREE 60-second video for your website

How a Gold coin has been saving Entrepreneurs and small business thousands

About the Author

Jaffaman Eddie is highly sought out and outspoken Maverick Entrepreneur, marketer, direct response copywriter and personal brand authority challenging small and big businesses across Australia an internationally to think, act and market their businesses with passion, enthusiasm and consistency.

As one of Australia’s most trusted and recognised brands Eddie’s Enterprises and its services under the “Eddie” brand have been helping businesses escape random acts of marketing, weak copywriting and competing on price since 2003.

Eddie’s Copywriting & Marketing Centre and other services under the “Eddie” brand have enabled Entrepreneurs, Franchises and business owners to multiply their business, incomes and lifestyles through his tried, tested real world proven copywriting and marketing services and principles. This could be Eddie’s copywriting coaching, The Eddie marketing club, Eddie’s information products, Eddies Copywriting and Marketing Academy, Eddie’s Website Design Centre and other Eddie services so start ups to corporate Australia can reach their full potential in the new economy and focus on adding value instead of competing on price.

Both his outrageous lead generation strategies and increasing sales to existing client strategies have been featured in newspapers online and offline he’s a forthcoming author and recently he was nominated for A Telstra business award.

Prior to starting out on his own 12 years ago he was Creative Director with Global Players Network. From 1988 – 1999 he was employed with Terry Morris Founder of Morris International, Sirromett Wines, Carrara Markets and other associated businesses.

The Similarities Between Music & Building A Business

The Similarities Between Music & Building A Brand & Business

October 7th, 2014

By: Jaffaman Eddie

Content and Direct Response Copywriting & Marketing Authority
Personal Branding Guy &
The Guy In Charge of E.C.M.C. & Eddie Enterprises

7 Reasons Why – writing sales copy, building a personal brand & marketing your business is like playing gigs

Up until a few years ago I was lucky enough to perform as a lead singer in several bands. Over the 15-20 years I was in bands I was lucky enough to play at the Playroom, The Focus blues Club with Wiley Reed and other venues around the Gold Coast with some awesome musicians.

I was also in the first band ever to play the first Schoolies gig on the Gold Coast. That was held in Cavill Mall. Here’s a photo of that one and yes,that’s me in the red shirt having a head tilt.

To be honest, the second we hit the ‘E’ chord to start belting out T.N.T. by AC/DC, Keep Them Separated by Offspring, Led Zepplin and other well known hard rock hits in Cavill Mall I was expecting to be asked to turn it down but it never happened. I also busked for years ago in Cavill Mall Surfers Paradise as well!

That’s all well and good you’re thinking but what’s this got to do with direct response copywriting, marketing or personal branding Eddie?

Well…

12 years later I’ve realised how many similarities there are between playing in bands and starting a business, marketing a business and building a personal brand. 

For example:

#1. In business you must engage and connect with your audience. The same applies when you play in a band.

#2. In business you must get out of your comfort zone. That applies to playing in bands

#3. You must love what I do or it will show through. Yep that’s another one.

#4. You must attract the right type of people. Sure do. I remember our drummer organised a gig for us at a end of year woman’s netball christmas party. It was the type of gig musicians love.  Huge stage, great sound and payment upfront but all the women were all over 60. So the song sets made up of Jimmy Hendrix, Offspring, AC/DC and so on didn’t go over as well as we had planned.  The crowd weren’t jumping they were covering their ears and boo-ing us.

It’s okay though. Whether it’s business or life we all have to adapt and playing gigs is no different. After several boo’s we changed the sets and played a lot of Credence Clearwater, The Doors and other tunes from that genre. We finished up the gig up with encores and kisses on the cheek and a please come back.

#5. Hmm, what other similarities are there between marketing and playing in bands? Oh yeah, you must not buy into personal or audience negativity. Hmm, sure I’ve read that somewhere.

#6. You must practice and invest in improving your skills. Show me someone who does not practice their skill daily and I’ll show you a wannabe and

#7. You must produce results and do it consistently. Makes sense.

So there you have it. If you’re a performer, musician, Entrepreneur or business owner what other similarities do you think there are?

Share your comments here

In other news….

Free 60 Day Trial + Free Ad and over $711 of real world marketing gifts

Customers news with ECMC and The ‘Eddie” brand

Market smarter with your FREE hardcopy edition of the Spring Money Maker magazine

About the Author

Jaffaman Eddie is highly sought out and outspoken Maverick Entrepreneur, marketer, direct response copywriter and personal brand authority challenging small and big businesses across Australia an internationally to think, act and market their businesses with passion, enthusiasm and consistency.

As one of Australia’s most trusted and recognised brands Eddie’s Enterprises and its services under the “Eddie” brand have been helping businesses escape random acts of marketing, weak copywriting and competing on price since 2003.

Eddie’s Copywriting & Marketing Centre and other services under the “Eddie” brand have enabled Entrepreneurs, Franchises and business owners to multiply their business, incomes and lifestyles through his tried, tested real world proven copywriting and marketing services and principles. This could be Eddie’s copywriting coaching, The Eddie marketing club, Eddie’s information products, Eddies Copywriting and Marketing Academy, Eddie’s Website Design Centre and other Eddie services so start ups to corporate Australia can reach their full potential in the new economy and focus on adding value instead of competing on price.

Both his outrageous lead generation strategies and increasing sales to existing client strategies have been featured in newspapers online and offline he’s a forthcoming author and recently he was nominated for A Telstra business award.

Prior to starting out on his own 12 years ago he was Creative Director with Global Players Network. From 1988 – 1999 he was employed with Terry Morris Founder of Morris International, Sirromett Wines, Carrara Markets and other associated businesses.

How To Find Your Perfect Customer

By Jaffaman Eddie

Monday Sept 15th, 2014

The Process To Help You Find And Attract Your Perfect Customer/s -

Here’s a strategy or system I thought you might be able to use to help you define your perfect customer.

Why?

Because people struggle with how to find the right customers. Many of my students, clients and marketing club members ask me how I do it and to be honest, you need to zero in and sniper market to your hottest prospects and customers because riches are in niches.

Now as you may (or may not know) there are several businesses under the “Eddie” brand which means I have several different types of people as customers. However I use this same process whether they are a corporate customer, start up an Eddie Information Marketing Centre customer or an Eddie marketing system customer.

So for this exercise and to help you get an understanding I’ll choreograph the type of person in business who has been grabbing my $2 gold coin better business pack.

This will give you the general idea so you can use the same process to choreograph the perfect customer/s for your business or businesses.

Also, if you’d like a hardcopy version of the Spring ECMC Moneymaker Entrepreneur magazine and you live in Australia, email me and I’ll mail you one.

How to choreograph and attract your perfect customer…

The people who grab the $2 Gold coin better business pack are just starting out in business or have been in business for about five years or less. He or she believes in their product or service, is passionate about what they do, has a dream and believes that they can truly help people. 

They are street-smart, reasonably well educated, are goal orientated and realise they cannot be all things to all people and do not try to be.

Some are single; married and some divorced. Some work from home, some at the beach and some work in offices and some even still have part time employment.

Others have employee’s others have a small team and some are solo. 99% of them are all seeking a better life and business on their own terms for themselves and the people they love most in their lives.

When things go wrong they learn from it and move on

Many are on limited budgets, have limited resources and do everything in their business themselves not by choice but by necessity as they are just starting out.

Most have the technical skills in regards to their business which has got them to where they are now but are looking to get to the next level.

A large percentage feel overwhelmed and lack the real world marketing muscle and know how on how to write direct response sales copy and want to know how they can acquire new clients consistently, eliminate random acts of marketing and increase the lifetime value of their existing clients.

Some have been burnt on generic advertising. Some have dabbled in direct response marketing and said it doesn’t work and most are tired of doing the same old things and struggling to get break through the marketing noise.

Most if not all are unsure about whom to trust and whom can help them for an affordable cost.

Now you can narrow down this a lot more to include things such as

• How much they spend on marketing per month

• What their hobbies are

• What income they earn

• Social activities, what they read and so on

Action step:

Once you have done all this to the best of your ability give your perfect customer a name, cut out of photo of them from a magazine or newspaper and stick it on your wall, to your Mac or PC before you write any of your marketing copy.

Why?

Because you need to get inside that person’s head and write your marketing headlines, copy, offers and so on to them.

Go to it; let me know how you get on. 

** If you live in Australia and would like a hardcopy edition of the Spring Edition of the ECMC Moneymaker Entrepreneur magazine contact me by email.

About the Author –  Jaffaman Eddie and his team have been ‘Igniting Words & idea’s Into Money With a Love Your Sales Copy Guarantee”since 2003. He helps smaller businesses, corporate and Entrepreneurs increase their marketing returns and convert more prospects into customers writing direct response copy for business websites, letters, direct mail packages, video scripts, print ads, flyer’s, email campaigns, SMS campaigns and other marketing materials since 2003.

 

Jaffaman Eddie’s passion for creating and supplying marketing systems, online and offline direct response copy writing servicesgroup & private copywriting coaching, personality marketing, brand image techniques and infotainment help you reach more clients more effectively for increased return on your marketing spend without any hype, marketing jargon or advertising fluff. To learn more about Jaffaman Eddie and the Eddie business services and brand visit:creativecopywriting.com.au

Spring Moneymaker Entrepreneur Magazine

Hi

Here’s the online Spring edition of the ECMC Moneymaker Entrepreneur magazine for your reading and marketing enjoyment.

Online Spring Money Maker Mag

If you’d prefer a hardcopy version, email me and I’ll  mail you one. Don’t forget to include your postal address in the email.

Inside this edition discover tips and techniques to

• Choreograph your perfect customer

• Business habits you need to drop quicker than a hot potato today

• Why writing copy, building brand and marketing your business is a lot like playing a gig

• How you could win a $2,500 website a FREE ad in the Summer edition of the Moneymaker and more for $2

• 5 simple steps to getting into the zone for greater success with Wayne Donelly and loads more

Enjoy and if you have any questions or comments reach out to me!

Remember, “Without marketing nothing happens.”

Have an awesome day

Jaffaman Eddie and the crew

Memorable Marketing Strategies

“The only thing worse than being talked about, is

NOT being talked about.”

Part Three – Monday August 4th, 2014

By Jaffaman Eddie, Direct Response Copywriter and Marketer, Personal Branding Authority and Business Builder


Wow, Julys come and gone which means this is the last episode in topic of the month on “How to stay memorable in business.”  So what separates one business from another? Pricing? Yes. Branding? Yes. Products Yes and while these are all important, service and confidence is what most people are buying.

For example: A client and friend of mine has two investment properties with two different financial institutions and loans. On July 1st, the smaller bank sent him everything regarding his investment property, which really impressed him.

So he thought his other end of year financials would come through from his other bank reasonably soon as well. Well after one month of waiting he got sick of waiting so he called one of the big 4 banks he has his loan with, had to request the details and then he said the Call Centre operator didn’t even understand what the end of year financial statement was. Not good

So like I said staying and being memorable in business for all the right reasons is crucial for attracting new and repeat business.

Below are just some of the more unconventional strategies I use to not only stay memorable in business but also attract people and repel other people at the same time.

#1. The Power Of Your Mobile Phone

Use Your Mobile Phone To Be Memorable In Business

One of the greatest strategies my clients give me awesome feedback on is how I use my mobile phone when we’re working on a project together

For example, when I send any prospect or client a costing or quote they receive a text message with time and day they costing was sent to them.

When I send them their copywriting project they receive a project delivery text message telling them what day and time they project was sent to them.

When we need to organise a meeting or remind them we have a meeting I text them 24 hours before.

The beauty of this strategy is it avoids my costing or their project getting lost in a sea of emails they have.  To be honest I’m more of pick up the phone and speak with my client type of guy but my customers are time poor running their own business so they’re not always available and when you send a text, it’s opened and read within 90 seconds.

 My clients love this service, which makes me memorable in business so start using this process to your advantage today.

* Quick tip – I’m not sure what you do but I always new clients what is their preferred method to communicate and coordinate with me on their projects.  Mobile phone,email or phone.

#2.  Name Rank Serial Number Business Cards Versus Bookmarks

Use a Bookmark To Stay Memorable & Be Top Of Mind

Most people have a boring old name rank serial number business card. Lot’s of them look great but most just go in the pile. I think over the past 11 years I’ve met probably three people who have given me a business card that stands out.

Me I prefer to use a bookmark as a business card for several reasons. Now because it’s much larger than your traditional business card it does have its downside. I do not win any business networking business card draws anymore as mine dominates and stands out from all the others so no-one draws it out but that’s okay.

Why use a bookmark as a business card?

I use a bookmark because it’s different. No one else does (except clients I’ve shared this with), it’s a great conversation starter and people who get my bookmark keep it unlike the majority of business cards that just get thrown into a pile never to be seen again.

The biggest benefit of using a bookmark as a business card

Most people I come into contact with these days are Entrepreneurs, business owners, franchisee’s or marketing managers and “Leaders are readers!”

The biggest benefit is my bookmark ends up in a book sitting beside the persons bed most of the time and they see me and my brand every time they open to read their book each night so I’m always top of mind with them.

Then I have referral cards and special event of offer cards as well like the ones below which are created for specific purposes.

#3. Surfboard and signage

Stand Your Business Out With Strong Personal Branding & Vehicle Signage

As you can tell I like to show up like no one else and in fact this surfboard and car signage is another way I stay memorable and top of mind.

I fact my surfboard combined with my car signage parked at the beach even though it is a little disjointed (I’m in the middle of rebranding) is another powerful and unconventional strategy I use to stay memorable and attract the right type of people.

When people see me in the surf, parked at the beach and walk up to me asking me for my card and then I hand them my business bookmark as well it’s the complete show up like no-one else get to know me package that’s delivers impact and makes me memorable from the very first contact.

Just the other day I was driving along the highway and a car beside me in the other lane took a photo of my car. 3 days later I got a call and because I always ask, “how did you hear about us” it was the person in the other car that took my photo seeking my services.

When it comes to car signage and any signage for your business you have to do more than just a sign on back window. If you truly want to build your brand and stand out your car signage must have impact. I always try and model my vehicle signage on racing cars. Their signage stands out!

#4. Information station

Another strategy I use is my information station. This is my portable advertising kit, which hangs off a window of my car that I have a patent and trademark on.

All I do is put my Moneymaker magazine in it when I’m at business events, the beach, seminars and so on. People see it, walk up to it, remove my Moneymaker magazine and some leave their cards in it so I can call them and follow them up and others just want the free magazine.

Either way it helps creates leads, stands me out from the crowd, makes me memorable and builds my personal brand.

Client Pulls In $6,000 In Two Days Using My Information Marketing Station

#5. Lumpy direct mail

Another strategy I use quite effectively is lumpy or textile direct mail. This is where you have something inside the direct mail mailing that is ‘lumpy’. The goal of this is to peak the persons curiosity so they wonder what it is and open they open it. That’s half the battle with direct mail getting it opened. However when you use a coloured envelope and have a Jaffa, toy soldier, headache tablet, and teabag whatever it peaks peoples curiosity.

While each direct mail marketing package I use has a different purpose and outcome IE, I have a direct mail marketing piece for acquisition, a referral direct mail marketing piece and thanks for your business pack the basic concepts and goals are the same.

  1. To peak their curiosity so they open my marketing piece
  2. To give them a ‘Godfather” offer they can’t refuse and
  3. Ultimately get them to take the desired action I want them to take whatever that may be.

So there’s just a few more ways you can be memorable in business without breaking the budget and I have plenty of others!

Remember without marketing nothing happens so if you’d like a smorgasbord of more interesting ideas and strategies to stay memorable and differentiate what you offer grab your $7 “How to Stay Memorable In Business”  Audio CD today. *Australia only

Try everything test everything.

Until next time

Jaffaman Eddie

********************************************************

Part two – July 22nd, 2014

Memorable Marketing strategies for business – by Jaffaman Eddie

Direct response copywriter, Personal Branding Authority, Australia

I have really fond memories of Disney as a kid. Playing cricket and football all day,  terrorising the neighbourhood on our pushys (push bikes), mum calling me in to take a hot bath, then into my pyjama’s where we all sat down and had an awesome sunday night roast lamb with all the trimmings.

Then it was time for some wrestling with my 3 brothers and sister until someone got hurt and started crying then we’d all sit down with mum to watch the Sunday night Disney movie. Ah yes those were great times and great days and it’s only now 40 years later that I truly understand how good they really were. 

Without the vision, passion, persistence and memories of Disney I would never be able to recall those moments 40 years later. Politics and opinions aside Disney do a lot of things well but I think being memorable is one of the things they do best!

Okay enough with the nostalgia, I’ll get on with it but thanks for indulging me.

This is the second post or blog continuing on from last week’s theme of

staying memorable in business and keeping your brand

and business in the minds of past, current, and

potential clients.

In order to stay memorable, you need to do certain things and use certain strategies. A strategy is an intentional plan that helps to influence your decisions and your actions. Strategies do not need to be complicated in order to working fact they can be a lot of fun especially in business!

While some of the comments below are all good, they were not really what I was looking for when I asked people to submit their strategies or idea’s for staying memorable in business. Having said that I should have been more specific and these guys have taken the time to supply them to me and it doesn’t hurt one iota to get back to basics. Thanks to John, Robyn, Alex and everyone who sent their ideas and strategies in.

Here’s some of the tips and strategies other people have emailed me into me

about how they stay memorable in the business

#1. Treat everyone with genuine respect. This is the key to excellent customer service. Customers will be satisfied with a business that provides adequate service, but you don’t want your customers to be simply satisfied. You want their experiences with your company to be so great that they don’t even consider another company the next time they need your services. Genuine respect will help you stay memorable to all of your customers, and they will recommend your business to others.

#2. Strive for excellence in all aspects of marketing. This applies to everything from your logo to your business cards to your slogan. Don’t settle for mediocre designs or lackluster slogans. If your current marketing strategy isn’t working, find a new one. Look at the logos and the designs you find impressive and memorable, and try to emulate the same energy. Hire people who do excellent work to handle your marketing, and don’t settle for less!

#3. Show sincere interest in others. Networking can seem opportunistic if you are only out to achieve your own goals. People will remember someone who is genuinely interested in their business and their pursuits. This will make them more interested in yours, and more likely to seek you out when they need the type of services that your business provides. In today’s society, sincerity stands out and makes people remember you

#4. Give your business an angle that no one else in your sector has. This might mean that you offer a service for free that everyone else charges for. It might mean that you include a free gift with your orders, or offer discounts to repeat customers. Whatever angle you choose, find something that will give you a leg up and make you stand out among the competition.

#5. “Try before you buy”, test or trial period offers – I’ve used these offers pretty successfully over the past 11 years in several of my own businesses. Now price is a barrier to entry meaning as soon as you ask someone to pay for something you’re immediately going to cut out 60% of the people. So they try before you offer eliminates risk for the buyer, is usually good value for money and eliminates the need for a large upfront investment. Take my $2 Gold Coin pack for example. It’s over $700 of marketing templates, tools and strategies for just $2 postage and handling. The resin I do this is so I attract the right type of people and give them an opportunity to try it out without big investment required.

These are just a few tips to help you stay memorable in business. Continue to research other tips and suggestions that have worked for your colleagues and competitors. Develop your own plan, made up of all the strategies you discover, and make sure that people never forget your business!

********************************************************

Part One – July 14th, 2014

Memorable Marketing strategies for business – by Jaffaman Eddie

Direct response copywriter, personal branding guy

Hi

This month’s copywriting and marketing bulletin blast theme is all about how and what you and I can do to stay memorable in business

Why?

Well last week I was reminded how crucial this is for you and I.

You see last week the bottom stairwell door to ECMC HQ swings open. Then I hear footsteps up the creaky timber stairs then BAM, a woman’s voice say’s

“Hi Eddie, hope you don’t mind me dropping in. I can’t believe it’s you. I met you about six years ago at a networking event and was driving down the street, saw your orange car and signage and thought I’d drop in to see how you’re going.”

Now keep in mind this lady hasn’t seen me in six years.

She has never been on my e-newsletter list, has never been a client, I haven’t seen her at any networking events, seminars I’ve held or attended and I haven’t marketed to in any way and she still remembers me after six years.

Well I was blown away but I won’t get a fat ahead about this because

She doesn’t remember me she remembers the Jaffaman suit.

Anyway …

Her turning up and saying she remembered me from six years ago drove home to me how crucial it is to be memorable because

it’s not what you know that matters, but who knows you.

Now I don’t want to share or talk about sending monthly newsletters and supplying great customer service or sending out cards as part of being memorable. That’s’ one-on-one basic stuff that’s useful but people just expect awesome service these days so you already have a handle on that stuff I hope.

What I want to do is do want to do is take it up a notch, maybe give you a few idea’s I and others use to really stay and be memorable in business.

For example: One strategy I created that you can adapt, steal and apply for your own product or business could be my

FREE “After Project” Copywriting Tune Up .

Customers love this because they receive FREE cosmetic edits and tweaks on the headline, copy or offer on any copywriting project we’ve done for them once it has been tested in the market for 3 months.

Now you could take this concept and adapt it to a home painting service for example. The concept could be have your house painted by Fast Eddie’s painting contractors and after three months we’ll come back and do your touch ups for you for FREE!

Here’s another way to stay memorable in business…

Show up like no one else with a shock and awe package – for those of you familiar with Dan Kennedy GKIC direct response marketing you’ll know his take on this. In business today you have to show up like no one else.  It’s sound advice and what I’ve built my brand and businesses on.

One, because I believe in it and it works for me and it can work for you and two because I was a lead singer in bands for over 17 years so that’s another place you want to show up like no-one else! Business no matter what business you’re in is no different!!

A shock and awe package is basically…

a discovery or information pack with various goodies and information in it about your product or business that people request to receive from your website opt-in or offline marketing.

Some shock and awe packages have CD’s, computer tablets or DVD’s in them. Some have food and well as other marketing collateral  (mine includes Jaffa’s amongst other things naturally) and generally it’s an information pack to get your prospects attention and build trust, credibility and confidence with new prospects.

Best of all these the majority of people you send your shock and awe pack too are warm prospects that you can follow up and convert a percentage of them anyway because they have asked you to send it to them through your website

Okay so there are just a few grass root strategies you can action almost instantly to stay memorable in business but stay tuned because next week more are on the way.

Keep your eye out for next weeks part 2 memorable marketing tips tips and if you have a question contact me or if you have a comment leave it below.

With thanks

Jaffaman Eddie

The Guy In Charge

Eddie’s Copywriting & Marketing Centre

Eddie’s Information Marketing Centre

$2 Gold Coin Club

Eddie’s Enterprises

Other news you may be interested in…

Julys $5 CD of the month

• Increase Your Marketing Return Challenge

About the Author –  Jaffaman Eddie and his team have been increasing the marketing returns and converting more prospects into customers writing direct response copy for business websites, letters, direct mail packages, video scripts, print ads, flyer’s, emails, SMS campaigns and other marketing materials since 2003.

Eddie’s passion for creating and supplying marketing systems, online and offline direct response copy writing servicesgroup & private copywriting coaching, personality marketing, brand image techniques and infotainment help you reach more clients more effectively for increased return on your marketing spend without any hype, marketing jargon or advertising fluff.

To learn more about Jaffaman Eddie and the Eddie business services and brand visit:creativecopywriting.com.au ,Eddie’s Gold Coin Club or the The Eddie Information Marketing Centre

Increase Your Marketing Return Challenge

Increase Your Marketing Return Challenge

Hey there 

I’m really excited and pleased to announce a great new way and FREE service where you can get me to rework one piece of your marketing FREE.

It’s called the INCREASE YOUR MARKETING RETURN CHALLENGE.

Of course if the piece you send me is chosen by me for a free rewrite the value to you could be in the thousands and, best of all, you get the chance to catapult your sales FREE!

Here is how it works

Step 1 – Send me your current online or offline successful sales letter, website copy, sales letter, flyer brochure or postcard.

Step 2 – From the samples I receive I’ll select one marketing piece and rework it for the winner FREE OF CHARGE.

Step 3 – The winning rewrite will feature on my website with a link to your website, as a before and after case study in my Moneymaker magazine and other marketing of mine with your permission

The terms and conditions of entry are

•  You must have already tried or tested the piece you send me in the marketplace

•  You give me your permission to use the before and after in my own online and offline marketing as a case study or example

• If you enter the challenge and become the chosen winner you understand that you are just using my marketing and copywriting expertise and insights to help you improve your marketing piece and that I cannot be responsible for the end results as there are many things to consider such as the offer, whom the marketing piece is for, how and when it is delivered and so on.

So lets have some fun!

To submit your marketing piece into the INCREASE YOUR MARKETING RETURN CHALLENGE providing you agree to the conditions of entry above, email your marketing piece to me here with the Subject Line: Increase My Marketing Return Challenge Jaffaman

Looking forward to receiving your marketing piece.

Have an awesome day Jaffaman Eddie

About the Author –  Jaffaman Eddie and his team have been increasing the marketing returns and converting more prospects into customers writing direct response copy for business websites, letters, direct mail packages, video scripts, print ads, flyer’s, emails, SMS campaigns and other marketing materials since 2003.

 

Eddie’s passion for creating and supplying marketing systems, online and offline direct response copy writing servicesgroup & private copywriting coaching, personality marketing, brand image techniques and infotainment help you reach more clients more effectively for increased return on your marketing spend without any hype, marketing jargon or advertising fluff. To learn more about Jaffaman Eddie and the Eddie business services and brand visit:creativecopywriting.com.au or www.minimarketingsystems.com.au

How to Write a Problem Solution Headline

Problem Solution Headline writing tips and video

Now it’s no secret why most marketing fails to bring in the bacon and falls on deaf ears.

Some businesses market to the wrong people

Some businesses have no USP, ESP (Emotional selling proposition) or differentiation

Some businesses market where their hottest prospects are not looking and

Most businesses have a product-focused headline instead of a whom it is for headline.

Now as an example there are about 11 -15 major headline concepts you can use to target the whom it is for rather than the what it is to attract the prospects you really want

Some of these headlines are

• Problem Solution
• Stacked Benefits
• Number of Ways To /Reasons Why
• How to
• Imagine or Visualise

So today let’s focus on the Problem Solution headline as I use this one a lot in my own and when I’m writing direct response copy for my customers.
So the basic Problem Solution headline concept is to highlight the biggest problem your prospect (or existing customer has) and position you or your product or service as the solution.

Here are a few examples of problem solution headlines to help you get the

general idea and how you could apply them to your marketing

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Got marketing idea’s but never the time or skills to action them? Pick up the phone and call Eddie’s Copywriting & Marketing Centre to bring your marketing campaigns and profits to life.

Now of course this is just one headline concept but before you write this off as this will never work for you I want to think about this

• What motivates you to read an article?

• What motivates you to read a newspaper?

• What motivates you to find a solution to a problem you may have and want to solve?

In 90% of cases it’s the headline so don’t sit there saying this would never

work for your business because it can.

Okay if you have any questions, idea’s or a problem solution headline of your own you’d like to share I’d love to hear it so leave a comment below, share this with your friends and if you do have a question reach out to me and I’ll be only to happy to help.

Of course if you’re on the Gold Coast and want to know more about headlines, how to write an engaging opening lead and much more you can get along to my FREE “Ignite Words Into Money” copywriting session June 26th.

You can find all the details to that gig on my events page here
Okay you’re busy and so am I so until next time, I’m Jaffaman Eddie and I’m out here.