What Should You Charge For Your Copywriting Services?

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Today’s blog post was inspired by a question I received from a fellow copywriting and content writing service on Linkedin:

“Hi Eddie – I will say right now that the thing I am most struggling with is how to charge a realistic rate for my copywriting work. I fear I am not charging appropriately for my time, but don’t know what to change – I’m wondering if there is a magic formula for working this out? Anyway – I hope you enjoy your well-deserved break and I will get back In touch next week. Many thanks for replying to me.”

I see these types of questions a lot. It’s something that most people who are new to copywriting struggle with, I can understand why. Do I compete on price and lowball myself? Or do I position myself as a highly paid writer at the risk of not getting any clients at all. “What’s the answer Jaffaman?!” Well, continue on dear reader, and you may just find the answer you seek…

Copywriting Price
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One of the most difficult parts of freelancing is trying to figure out what to charge. You don’t want to set your prices so high that you scare off potential clients, but you also want to charge enough to make a living wage. It’s more challenging to set a rate because there is no magic formula. However, we’re going to give you the tools to help you decide and set your own copywriting rates below.

Start By Asking Yourself the Following Questions

There are a few key questions that you want to ask yourself to ensure that you set competitive rates that allow you to support yourself.

1. What Should Your Income Goal Be?

One of the first things you have to do is set an income goal for each month. We’ve seen copywriters charge $10 or so per page when they first start out. If they have an $800 rent to meet each month, this works out to 80 articles per month just for rent, and it doesn’t count your other monthly expenses. Avoid this trap, set an income goal straight away.

Copywriting Cash
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Total out your income expenses each month (both business and personal) and add 35% to this total to put away for taxes. This will give the minimum amount you need to meet each month just to cover the necessities. (It’s a good idea to add an additional 10% for miscellaneous expenses.)

When you get this total, you can divide it by the average projects or articles you feel like you can comfortably do each month. This will give you a good idea of how much to charge for a copywriting project.

2. How Much Copywriting Experience Do You Have?
Experienced copywriters will have higher rates, while newer copywriters will charge lower rates. Once you build your experience level and prove your results by client testimonials, case studies, rankings, etc., you can charge more.

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Also, experience or writing classes can help you increase your rates. Do you have certifications or training like SEO Copywriting Certification training? Are you widely recognised in your niche or have you written books? These things all translate to higher prices.

3. What are Similar Freelancers Charging?
Finally, take a look and see what freelancers in your area or niche charge. Some clients are happy to tell you what other copywriters they work with charge. Others consider it confidential.

Different Pricing Models

There are several ways that you can charge for your copywriting work. Some are easier for clients to understand, but you have to figure out which one works best for you.

Hourly – Hourly pricing seems good on the surface, but it can backfire on you as a writer. Maybe something took you six hours to write at first, but now it only takes you three. You’re doing the same amount of work for half the money. It doesn’t showcase your value.

Per Page – Pricing per page is easy for your clients to understand because they know you’ll charge X amount for each page you work on. However, make sure that you set very clear boundaries on revisions and how long you consult with the client so you don’t lose money.

Per Project – Project-based pricing is popular as well. You have to carefully consider how much time the project will take you and give your client a final total. This total will include researching, writing, and time for revisions. Again, outline revisions and consultations in your price.

Final Thoughts

No matter where you are, you should consider charging at the very least $50 per hour for your work if not higher. Although this seems like a lot, you’re only making roughly $48,000 per year if you freelance full time at eight hours a day, five days a week.

Mid-level copywriters tend to charge between $100 and $130 per hour with experienced copywriters charging upwards of $130 to $240 per hour. Don’t sell yourself short. You give your clients excellent service, and you should get proper compensation for it.

Well, that’s all there is to it folks. I hope that cleared some things up for you. The main thing to remember is not to sell yourself short. Charge what your true worth for your copywriting and content writing services based on your experience and remember to review your copywriting fee’s every six months. Your skills and experience are valuable, remember that. Go get them!

– Jaffaman Out.

About Creative Copywriting and Content Solution.

Our passion for copywriting and content writing is our greatest strength and has carried us through since the business was started back in 2003. Without it, we’d have a much harder getting our customers on the first page of Google and delivering fantastic content into their hands.

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Phone: 0412 288 339

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4 Comments/by
4 replies
  1. Jaffaman
    Jaffaman says:

    Hi. Since I started I have not been GST registered for my copywriting and content writing services. However, it is looking as though I will have to be moving forward but I am worried about managing the tax, GST and so on for my copywriting business being GST registered? Any tips you can share with me as you seem to have it together? Brad L

  2. Jaffaman Eddie Bryant
    Jaffaman Eddie Bryant says:

    Hi Brad. Thanks for your comment on our “What to charge for your copywriting services” blog. Well done on increasing your income too. Don’t be scared or worried about being GST registered either. It’s a good thing. Your income and business are growing!!

    Your question is a big one so based on my own failures and success of owning and operating Creative Copywriting & Content Solutions for the past 15 years hopefully these main points below will steer you in the right direction.
    1. Create a bank account and bank the GST component or amount from each copywriting project in that bank account. No spending it Brad. Getting a tax bill sucks and learning how to manage your business’s income, GST and tax is part of running a successful business.

    2. Dot your ‘I’ and cross your ‘T’s mate. Not sure whether you are going to be completing and lodging your BAS yourself or if you’ll have a bookkeeper to do it. I have someone do it for us but we’re quite a large copywriting services these days. I have better things to do however make sure you know what’s going on with your BAS and GST. Telling the ATO your bookkeeper did it isn’t an excuse. If something does go haywire you’re responsible.

    3. This is more a general tip and that is before you buy anything for your copywriting or content writing business, ask yourself ‘Is it a need or a want?’ Over the years I’ve seen many a business goes out of business because they want it, not because they need it!

    I hope that has given you some peace of mind and direction. I do also have a handbook titled “How To Charge For Your Copywriting Services” which my copywriting course students, university mentees and clients use so if you’d like a copy just drop me an email, please Brad.

    This handbook is great for new and established copywriting or content writing services who want to learn more about creating a pricing model that works. It’s $47 GST inclusive mate and only available by contacting me. Anyway, thanks again & good luck! Jaffaman Eddie and The Creative Copywriting & Content Solutions team.

  3. Jaffaman Eddie Bryant
    Jaffaman Eddie Bryant says:

    Thanks for leaving a comment Pablo & glad you liked the blog on how to charge for your copywriting services. Reach out with any questions. Thanks, Eddie and the Creative copywriting and content writing crew.

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