As we roll into our 15th year of business with so many different copywriting and content writing services popping up it can be hard to know which copywriter or content writing service is right for you.
And while it might seem easier to just write your copy yourself (after all, no one knows your business like you do), you can also run into problems that can be avoided by utilising the service of a professional.
To get the most out of a copywriter or service, it’s important to ask some strategic questions to make sure you have all the information.
So here are my top 7 key questions to ask any copywriter or content writer before you hire them based on my 30 years industry experience.
#1. Does the copywriter just supply copy or content or do they have a solid understanding how the copywriting theywrite fits into your overall marketing campaign and results?
#2. What do they do to improve their knowledge and copywriting or content writing skills?
#3. Is all the copy they write for you written by them or do they outsource your copywriting project to another writer?
#4. Do they charge by the word, hour or package?
#5. Can they provide you with phone numbers of at least 3 previous clients they’ve written copy or content for?
#6. Do they specialise in any particular field of copywriting or content writing?
#7. Have they written any copy for, or have any experience in, your industry?
Like I said this is a BIG topic.
There is no shortage of content writers and copywriting services passing themselves off as professionals with no more than a website and email address around the corner and the globe so be careful.
It can be difficult to find the copywriter that fits what you need best which is why it’s important to do your research. Not only that, but finding someone that you trust with your business can also be tricky.
Asking these basic questions can make sure you and your copywriter are the best fit, and that your copywriter can do their best to help you maximise your potential prospects and return.
As usual, if you have questions just give me, Brodie and the Jaffamites a call on 0412 288 339 or drop us an email.
About Eddie & The TeamEddie and his team comprise of “A-List” niche content and copywriters creating marketing assets for businesses that keep delivering cash in the bank results long after the original investment. We’re in partnership and connection with business service professionals, Entrepreneurs, retail services and others hungry to multiply new and repeat sales online & offline. Using our direct response copywriting, marketing and personal branding services you’ll also discover how to reduce your marketing waste.
In 2014 Eddie featured in the Australian Entrepreneur’s book, was nominated for a Telstra Business award, has featured in the New Zealand Herald and since 2003 has been “Igniting Words Into Money With A Love Your Sales Copy Guarantee”.