Real Estate & Property Management Copywriting & Marketing Case Study
Type of client: New
Industry: Residential Property Management & Real Estate
Business name: Pro Edge Rentals (Now Pro Edge Realty)
Copywriting & Marketing services supplied by: Creative Copywriting & Content Solutions, Gold Coast
Real Estate Copywriting Case Study
Snapshot of services Creative Copywriting delivered to Pro Edge Realty
• Direct Response SEO website copywriting
• Website lead magnet concept, writing and graphic design
• Crafting a unique selling proposition
• Tagline creation
• Write and graphic design a three-step direct response follow up sales letter campaign
• Supply lead generation business card
• Write and layout two website landing pages
• Supply additional online and offline copywriting and content writing services and marketing support
Pro Edge Realty is the discerning property management and real estate service exclusively for new and experienced property investors in South East Queensland.
Their challenge, Pro Edge Rentals (now Pro Edge Realty) pre-existing website and other marketing had served its purpose well for its time.
Some of the more common problems with their website were
- Their website struggled to capture quality leads and reach new target audiences for the amount of traffic arriving on their website
- They wanted to update their brand and businesses services
- And they had a free appraisal website opt-in or lead magnet offer. This FREE appraisal offer was the same as all their competitors, so they had no Unique Selling Proposition (USP) to stand them out from their competition.
Step 1. Direct Response SEO Website copy – After determining their hottest prospects needs, wants and desires, we wrote and supplied approx. 8 pages of direct response style SEO website copy.
Step 2. Create A Unique Selling Proposition – Then based on their input we created a Unique Selling Proposition for them where they guarantee they can rent your investment property out in 14 days or less.
Step 3. Three-step direct response follow up sale letter campaign written –We also wrote and designed a series of highly targeted direct response follow up letters. These are used to follow up on property investors who expressed interest but were yet to make a final decision.
Step 4. Write and supply website lead magnet – We also wrote and designed a website lead magnet for them. The purpose of this is to capture some of their website visitors contact details to build their database and maximise the number of targeted leads they were getting for an offer.
Step 5. Write and supply two website landing pages – Pro Edge Realty also got us to write and do graphic design of two website landing pages that targeted specific property investors in a specific region
Step 6. Additional online and offline copywriting and content writing services – We also created a tagline, are working on their LinkedIn profile and created a who we serve website page (that none of their competitors has) as well as other online and offline marketing collateral.
While some of these copywriting and marketing campaigns have only been live in the marketplace for a short time, Pro Edge Realty has already started to experience a boost in offline and online enquiry and more qualified website traffic and prospects using a combination of online and offline marketing which they are extremely pleased about.
Currently, we are working with them on other copywriting, content writing and marketing campaigns to bolster their online and offline leads, market share and brand in their industry further.
About Creative Copywriting and Content Solutions
Our passion for copywriting and content writing is our greatest strength at Creative Copywriting & Content Solutions. To date, it has carried us through since we started back in 2003. Without it, we’d have a much harder getting our customers on the first page of Google and delivering fantastic content into their hands.
We’d like to pass some of that passion onto you and your business. Increase your marketing gains, bump up your engagement and conversation rates and improve your life and business value.
We are always only a phone call away so if it requires copywriting, content writing or marketing, please call Creative Copywriting & Content Solutions today for some proven ways to increase your website, social media and other online and offline marketing returns.results.
Phone: 0412 288 339
Level 1, 18 Brendan Drive, Nerang, QLD, 4211