9 Keys I’ve Learnt From Writing Over 141 Website Home Pages That Guarantee You’ll Get Attention, Interest, Desire & Action On Yours
By: Jaffaman Eddie
CMO Chief Marketing Officer, T.G.I.C.
Eddie’s Copy writing & Marketing Centre
Eddie’s Enterprises, Gold Coast
Date: Nov 11th, 2015
Key #1 – Lack of Real People and Authenticity – Use real photos and videos of real clients that represent the people you help instead of stock images. This gives your website engagement and connection with people. Showing real products, staff and customers can position you as trustworthy and credible.
Key #2 – Make Your Message for Somebody – Most websites have a message for everyone, if you supply products to schools for example mention it in your headline. The ‘who it is for’ is more important than the ‘what it is’.
Key #3 – Have Individual Pages for Products or Services – Each of your products or services should have their own page (it’s better for SEO). Because the web is a visual medium, images and graphics are helpful. However, if custom photography isn’t in your budget, carefully selected stock photos can also enhance your product or service descriptions.
Key #4 – Cash Flow and Content Is Now KING – Content and cash flow is king, so if you have a static website and are not adding fresh relevant content, you’re missing out. Adding fresh content to your website helps the search engines love you.
Key #5 – No Resource Centre – It is estimated that 96% of people are not ready to buy right now. So it makes sense to have a resource centre with a link to your most recent blogs, case study videos or another place where they can leave their details and learn more.
Key #6 –Contain Your Business Name in Text – Search engines can’t index words from your logo image. Make sure your company is searchable.
Key #7 – Post Images with ALT Tags or Text Captions – This helps search engines read images and descriptive texts which will help to increase your search rankings.
Key #8 – NAP – Make sure your name, address and phone number are all formatted the same way. This helps lift organic search engine results.
Key #9 – Contact Information on Every Page – “One of the biggest mistakes business owners make is to force only one way to reach them,” says Wright. “The point is to make it very easy for users to communicate with you on their terms.”
“Not every online visitor has the patience to click through every page on your website to find the contact information,”
“The best place for the contact information is the top left or top right corner of the home page,” he recommends. “It is also a good practice to include contact information in every page of the website in the footer or side bar or even in top right corner, which helps the visitors to find it more easily.”
You should also be sure to include several ways for them to contact you — phone, e-mail, and a standard contact form, are all good options. Forbes also suggests including your address, and even a link to your location in Google maps.
About Eddie – Eddie is an “A-List” copywriter and marketer in
partnership and connection with small businesses service professionals, Entrepreneurs and others hungry to multiply new and repeat sales online & offline using direct response copywriting, marketing and personal branding. In 2014 he featured in the Australian Entrepreneur’s book, was nominated for a Telstra Business award, has featured in the New Zealand Herald and since 2003 has been “Igniting Words Into Money With A Love Your Sales Copy Guarantee” under the Eddie brand.