6 Outside The Box relationship Building Strategies

1. Linked In – Everyone you connect with on Linked In, send him or her your business card with a handwritten thanks on a post-it-note within a week saying ‘Thanks for connecting.’
2. Let them know you exist – Having coffee with friends or a prospect at a coffee shop? Everywhere you go leave a business card on the table when you leave. You’d be surprised who picks them up. This strategy alone has picked me up more than one client and about $17000 over the past nine years but more importantly many of these people are now best friends, great business partners and mentors.
3. ABM – Always be marketing. The best business, product or service does not win anymore, the best marketers do!
4. Every enquiry you get mail them your business card. You may have missed out on the project and they may not have used this time, but they may in the future especially if they chose your competitor and have a bad experience.
5. Test a Try Before You Buy Service – Way back when the world was flat I used to write the headline and the lead as a try before you buy offer and incentive for people who came to me copywriting. Have a think about whether or not you can you supply anything like that for your product or service?
6. Volunteer or Get on the Board – Get yourself on the board of Directors, or volunteer. You’d be surprised how many key decision makers in your local business district you open yourself up to.

Want more low cost marketing tips like these?

Grab your PDF copy of my “41 Ways To Market your business for under $41″ e-book here.

At just $41 it comes with a 60-day money back guarantee and if only one of these strategies brings you new and repeat business at $41, it’s money well spent.

Order now!

Hi and welcome.

Each week you’ll find a quick tip here to help evolve you, your business, copywriting or marketing skills.

May 10th, How to Create New Business Idea’s In 90-Seconds Flat. 

With so much focus on social media getting around (and rightly so), today I thought I’d strip it idea creation and marketing back to basics a little.

So below is a quick and easy strategy that I use to generate new idea’s for my businesses.

Okay here we go

Step 1. Grab a sheet of blank paper

Step 2. Set a timer for 90-seconds then write down every idea that comes into your head. Don’t think about the idea’s, just write as many as you can down in 90-seconds.

Step 3. Once your 90-seconds is up, go through your list and select the two or three you think have potential and that you can action.

Step 4. Action them and test them.

This is a great way to generate new idea’s for your business. Of course some of your idea’s may not be practical, however it’s a great strategy to keep the idea’s and your businesses innovation flowing.

Oh and share your thoughts or your business creation tips below because I’d love to hear them.

Cheers, Jaffaman

April 17th Copwriting Corner tip.

Three basic questions nearly every piece of marketing must answer.

Okay there’s more to a great copy than these

three tips below but let’s just get started with these.

When you go to a website or receive a piece of marketing what do you want to know?

Do you want to know:

• What’s in it for  you?

• Why you should trust and do business with that business or company?

• How you or your life will benefit?

Action step. Now go look at your website. Does your website home page

copy address those three things?

Good luck and get in touch with me with any questions you have.

Best wishes

Jaffaman

Okay here’s this weeks tip April 11th, 2012.

Making your offers stronger almost instantly.

Okay here’s this weeks tip April 5th, 2012.

Avoid this website sin…

I’m not sure which copywriter said it but I love this quote. “If people can’t read your message, they’ll give you the flick and you’ve done your dough!” Fair enough…. After all good design and copy should compliment each other not compete.

My point? Before designing, tweaking or reinventing your website give some thought to the person you want to read it.

What do I mean by that?

Well stay away from large sections of reverse copy (white or coloured copy text on coloured backgrounds), lot’s of colours and script fonts.

They’re hard to read especially on a computer screen. Oh sure it may look awesome to you but if people can’t read your message you’ve lost them with a click of a mouse.

Another thing… keep in mind websites are being viewed on mobile phones and other devices which are smaller too so it is even harder to read.  For a website that people can read and that produces results for your business keep to the principles that work. KISS (Keep It Simple Stupid).

Happy Easter, Jaffaman over and out! Got a comment? Let’s hear it?

There’s still a few of these left too.

March 30th, 2012. Make website buying or contacting you easy!

“Ring Ring Jaffaman can you help me? I’m getting visitors to my website but no orders or leads. Why?”

After doing a critique of her website people were subjected to another 2 sales pages and a eight minute video. The lesson? Don’t make it time consuming and a hassle for people to buy or book. Make it easy. Have a good one. Jaffaman

March 24th, 2012. Episode Three. Three tips to improve your email newsletter results.

Karen Low of Coach Me Now has already done it. So has Anne Hall and quite a few other people in business and now due to popular demand you can have it too for less!

Ann Hall, Owner of Virtual Administration Assistant Talks about the pro’s and cons
of her 90-minute Jaffaman Business Injector session.

Copywriting Deal of the month 1.
60 -Minute Jaffaman Business Injector Session… $119- + GST with FREE E-book valued at $41!

Want a ‘Free For All’ closed-door session with me for 60 minutes? You can ask me anything and everything you like. Maybe you’d like to know how to improve your website copy or conversion rates? Maybe you’re thinking of kicking off an email or social media campaign and not sure the best way is to begin or what’s involved?

You can use it for coaching… use it to get me to review and edit any marketing copy you do have… tweak or write some copy for you or brainstorm any idea’s you have for your business.

Why?

Well this is the most affordable way for you to get some new ideas and tap into my copywriting and marketing experiences, without you paying my normal fees.

FREE Bonus Gift!

Plus book a “60 Minute Jaffaman Business Injector Session” today and you’ll also get a FREE Bonus Report (valued at: $49), entitled “41 Easy Ways To Market Your Business for Under $41.”

It’s choc o block full of low cost innovative strategies to help you sell more of your products or services, including:

Why Content Is No Longer King

How to increase your prices in Tough Economic times without losing customers

The little known follow up secrets to converting 75% of enquiries into paying customers

And more….

Money Back Guarantee

As usual it comes with my no nonsense money back guarantee that if you don’t improve your marketing and sales results within 60 days of this session, you’ll get every cent of your money back.

4 fast and easy ways to get started:

For one time cost of just *$119 you’ll get an un-interrupted 60 minutes of my time and that’s awesome value.

1. – Book by email

2. – Text “60 Minute Jaffaman Business Injector Session’ to 0412 288 339

3. – Phone me direct on: 0412 288 339

3-Mail your business card with your cheque made out to Eddies Copywriting & Marketing Centre for $119+GST to: PO Box 2562, Nerang DC, Qld 4211.

Hi there,  here’s what Anne Hall, Virtual Assistant got out of her Jaffaman Session and she can explain it better than I ever can!

Copywriting Deal of the month 2

3 Step Email Auto responder series.

Tired of the time and energy it takes to constantly rewrite emails to try and convert them into paying customers? Writing emails to follow up on people who’ve downloaded a free report off your website or emails asking to do a joint venture?

With my 3-step auto responder  plain text email series you’ll be able to convert more enquiries into customers and educate people about your product and services at the same time.

The 3 plain text emails in your auto responder series are written by me and you get a 60-day money back guarantee as well. So if these emails don’t convert more enquiries into paying customers, you can get every cent of your $147 back no problem at all.

So what are you waiting for? Get yours today by

1. – Ordering by email

2. – Texting “Auto responder series’ to 0412 288 339

3. – Phoning me direct on: 0412 288 339

3-Mailing your business card with your cheque made out to Eddies Copywriting & Marketing Centre for $147+GST to: PO Box 2562, Nerang DC, Qld 4211.

Thanks, have an awesome day

Jaffaman Eddie

P.S. Oh and if you are one of my interstate or overseas customers don’t let that hold you back either. I’ve done these sessions with my interstate and overseas clients plenty of times using the power of technology. Book NOW!

* Prices shown excludes GST. Offers must be paid for in full before commencement or delivery.

Recently Ronnie a SME business owner emailed me saying “Hi Jaffaman Eddie, I really love your honesty and value your copywriting and marketing tips but I have a database of about 1500 people we send our e-newsletter too but we only have a 10% open rate and zero, nada nenti sales!

So how can I improve the results on my email newsletter marketing campaigns?

Jaffaman’s Good Value, On Time, High Integrity! “Jaffaman Eddie is the ‘guy in charge’. We engaged Eddie to do some copywriting work for our building business. He was efficient, creative, enthusiastic and gave us the results we needed in the time specified. We have no hesitation in recommending Eddie!” Jo & Brad Kane J&B Projects.

Episode 3 – Another three potent tips to improve your e-newsletter results and open rates.

Hi and welcome to episode three of my five part email marketing newsletter tips. I’m Jaffaman Eddie and this weeks three email newsletter-marketing tips are

• Number 1 – Brand your e-newsletter consistently. You’d be surprised how many businesses don’t and as for the reasons well that’s none of my business that is unless you ask for my advice or a customer of mine.

My point; make sure your brand your e-newsletter and all your marketing with the same consistent branding.

• Number 2- Don’t send your e-newsletter through the holidays. People are away and your e-zine or e-newsletter will get lost in the sea of emails that person is receiving while they are away

• Number 3 – Always test and measure your e-newsletter results. What are you looking for well? Well most email marketing programs have tracking and reporting functions built in so after you’ve sent your e-newsletter look at the open rates, the bounced rates and the forward clicks.

Okay that’s it for now if you missed episode one and two of how to increase the open rates of your e-newsletter you can find them below this video. Oh and if you have a specific question about improving your e-newsletter results go ahead and email me or give me a call on 0412 288 339.

Choi for now!

Jaffaman Eddie

Episode 2 – What you can do to improve your e-zine or e-newsletter open rates.

Hi and welcome to episode two of my five part email marketing newsletter tips. I’m Jaffaman Eddie and this weeks three email newsletter-marketing tips are

• Number 1 – Subject lines if you want your email newsletter or email to get opened, attract people attention and make them want to open it with a great subject line.

I like to personalise email subject lines with the person’s name. Why?

Because it gets their attention from the generic sea of buy me emails they get each day. In split tests I’ve done I always get a higher open rate when I personalise the subject line.

Also make sure your Subject line represents the email content otherwise people are going to feel cheated and you’ll hurt future open rates.

• Number 2- Avoid using all UPPER CASE text in your subject line or email body copy. It comes off like you are shouting at people and no-one LIKES TO BE SHOUTED AT DO THEY? That upper case rule applies to all your copy online or offline!

• Number 3 – Educate, consult and advise instead of sell sell, sell! Your E-newsletter should contain information that is of use and helps our audience. Whether it is in print or electronic your newsletter should about 80% informational and 20% about your business. So don’t sell, sell sell because it’s a surefire way to turn people away.

Okay that’s it; there should be another episode next week before the Christmas break. Thanks, I’m Jaffaman Eddie and have a great day

Episode 1 – Want to improve your e-newsletter and email marketing results?

Ph: 0412 288339

Email

Join Us on Facebook

11 tips to improve your sales copy today.

While writing website copy and print copy are different, you can use the general guildelines below to improve your returns and marketing messages on both.

1. Have a headline that attracts your target audiences attention. Use a customer benefit solution headline, us the word ‘YOU’ in headline or even include your offer in the headline. “Get to the meat early.”

2. Make sure you read your copy out loud to someone so you can hear where sentences should end and begin and if the copy you wrote makes sense.

3. Use  testimonials.

4. Include your guarantee. The longer your guarantee the better off you’ll be and testimonials build credibility with new prospects.

5. Break up large paragraphs of copy with subheaders. People are scan readers.

6. Use images, people think in pictures.

7. Use a PS. Use your offer as a close in your PS, to drive home your guarantee, add any free bonus you have in your offer or as a call to action.

8. Break up sentences and paragraphs. Don’t have paragraphs of copy that are all 4 lines in length.

9. Use a case study in your print marketing, company profiles, website or blogs.

10. Write in terms of benefits using the language and tone your target audience use.

11. Have a call to action. Tell people what desired action you’d like them to take.

Now there are lot’s more so if you have one of your own, we’d love to hear it.

Share and enjoy

Until next time

Jaffaman Eddie

Ph: 0412 288 339

Email Jaffaman

Hi, here’s just some of the projects we completed in October

and thanks to everyone for your support, trust and business.

Business name                     Project

Putney Plumbing - Generic flyer campaign, Shaun Jenkins

CRC Business Solutions – website copy, Director Richard Croaker

Factory Direct Gazebo’s – sales letter website copy, Managing Director, Matt Buchel

Computer Training Options – website copy, Managing Director, Rosy Jansen

Gold Coast Hospital Foundation Child and Youth Appeal - direct mail campaign, CEO Mark Hindle

Coastscape – copywriter for a day package, Director Scott Williams

Decorative Lighting – email campaign with Tagline creation, Managing Director Tony Norrie

“Thanks Eddy.

Just the tag you created is worth the

money we  paid you…thanks

A $$$$$MILLION!

“Love the auto responder emails you wrote

too and will tell you how we go.”

Tony Norrie

Decorative Lighting & Display

“Lighting Up Landscapes, Celebrations & Corporate

Events With Dazzling Lighting.”

www.decolight.com.au

Have a great day

Jaffaman Eddie and the ECMC team

Ph: 0412 288 339

Email Jaffaman

Hi

Wow imagine starting 2012 in your business without having to worry about or pay for new website sales copy… print ads… email autoresponders, direct response sales letters and other marketing material?

In fact imagine starting 2012 knowing you had $3000 of free copywriting and marketing at your business disposal?

Hows that possible?

Well, with another year on the way out it also means you have the chance to win a powerhouse $3000 Copywriting and Marketing Makeover Prize for your business in 2012.

So far the entrants are far and wide. There’s Scott Williams of Coastscape, Shaun Jenkins from Putney Plumbing in Sydney, Matt Buchel of Tropical Lifestyle, Rosy Jansen of Computer Training Options, Brad Kane of J& B Projects, Mark Hindle of the Gold Coast Hospital Foundation Gordyn & Palmer and many many more.

So how do you enter for your chance to win?

Up until December 31st, 2011 any time you use our offline or online direct response copywriting services… 30 minute Brain Stormer or 90 minute Business Injector sessions… marketing mentoring… copywriting training or social media marketing services you’ll receive a FREE BONUS entry for a chance to win $3000 of copywriting and marketing services for your business in January 2012.

But don’t take my word about why this is such a great opportunity and prize… I know you “love to buy but hate to be sold” so you decide for yourself.

Karen Low, Coach Me Now has this to say…

“ Thank you again for a fun filled, productive and creative copywriting coffee session yesterday Eddie, as this is exactly what I needed to start creating a web presence and Facebook business page. The session was extremely valuable for me and time well invested, as I gained loads of helpful tips and strategies to take away and implement, and I have a clearer plan re steps and actions to take. You truly are the word master and social media guru, thanks Eddie! “ Karen Low, Coach Me Now!

Jim Taylor, Brisbane Unique Homes says…

“Jaffaman Eddie has the unique ability to communicate complex ideas with ease.” James Taylor, Managing Director & CEO at Brisbane Unique Homes

and..

Kassandra Duvall, Principal – Gold Key Real Estate says…

“Hey Eddie, what a fantastic marketing idea. I love the Jaffaman profile picture. It is fresh and innovative much like yourself. I know Lee Anne and her recommendation means a lot – well done!

“I thank you for the incredible copy that you wrote for me when I was just starting out in Real Estate. I would highly recommend Eddie and his team for anyone wanting that Point of Difference. They really know how to think outside of the box and work hard at idea’s to increase your profit!” Kassandra Duvall, Principal – Gold Key Real Estate www.goldkeyrealestate.com.au and the list goes of business owners we’ve help successfully “Ignite Words Into Money” goes on.

Anyway, thanks for your trust and support and remember with 9 Different Services Value’s getting the  Direct Response Copywriting Service your Business, your hard work and your marketing deserve is easier than ever before.

Jaffaman Eddie and the team over and out!

Ph:0412 288 339

Email:

* TERMS. Every purchase or service purchased from this promotion receives one  Free entry for a chance to win win $3,000 of copywriting and marketing strategies and services from ECMC. $3,000 draw starts September 14th, 2011, closes December 31st, 2011. Winner notified by mail, phone or email Jan 9th,2012.

What V.I.P. Karen Low of ‘Coach Me Now’  got out of her recent SME Business and Copywriting Coffee session with Jaffaman…

Garry Metcalfe… Long time Bulletin Blast Subscriber, first time client had this to say…

“Had My Copywriter For A Day” with Eddie and I got to say, I am blown away. ”He came into my business, he re-worked the headline body copy and call to action on several pages of my new website before it launches and it’s much more powerful and grabbing. He even had time to edit a generic flyer for me as well.

“Best $399 I’ve ever spent. I love his energy, passion, how he works and explains it and the free $297 bonus marketing strategy report will be put to good use. After having him here, I would have been happy to pay full amount but at 57% off, it was too good to pass up.Great stuff Jaffaman, thanks.”

Garry Metcalfe.

So what’s it all about?…

Don’t know about you, but I’m sick of everything going up!

So to combat the rising costs of electricity, water and operating a business I wanted to do something that would

really help you and help me say ‘thanks’ for your support at the same time.

So here’s what I’ve come up with.

Below are some copywriting specials that are up to 56% off the normal price.

They are available until September 8th, 2011 and they all come with a money back guarantee and my own guarantee of quality service.

I hope you can use and cash in on these massive savings while you can.

If you like give me a call on 0412 288 339 or email me here to book or just to say ‘Hi’. I’d love to hear from you either way.

Thanks again

Yours in copywriting, marketing and personal branding

Jaffaman Eddie and The ECMC team.

“Igniting Words Into Money Since 2003.”

Ph: 0412 288 339

To book or order

Want increased returns and profits? Become a ‘Fan of Jaffaman’ for more Eddie Infotainment TV sessions, blogs and tips on copywriting, marketing and strategies for your business.

“Go Ahead Maddison Make My Brand”

We all know how I love using the power of a great brand, which is why I’m really proud to announce that the creative and branding geniuses from Maddison Communications are located in the same offices as our Copywriting & Marketing Centre headquarters.

With over 35 years of branding experience from magazines to websites from product design to product branding on small targeted campaigns to iconic branding projects worth millions of dollars, you and your business can now access expert advice and real life solutions for all your branding, marketing and copywriting services from two specialist businesses in one easy location.

As the only company in the southern hemisphere with a proven track record in such a wide range of marketing disciplines check out Maddison Communications for yourself to see how they can help you or give them a call on 1300 684 224 today!

Need more customers, profits and freedom?

Click here for copywriting services That “Ignites Words Into Money.”

Eddie T.G.I.C. (E.C.M.C.) AKAJFAM

Phone: 0412 288 339

“Ignites Words Into Money.”