Love him or hate him he’s a man that needs no introduction.

In this video legendary actor Will Smith shares his mindset and passion which has resulted in amazing success.

Enjoy and leave a comment.

Thanks

Jaffaman Eddie

“Igniting Words Into Money Since 2003.”

Ph: 0412 288 339

Email

Recently Ronnie a SME business owner emailed me saying “Hi Jaffaman Eddie, I really love your honesty and value your copywriting and marketing tips but I have a database of about 1500 people we send our e-newsletter too but we only have a 10% open rate and zero, nada nenti sales!

So how can I improve the results on my email newsletter marketing campaigns?

Jaffaman’s Good Value, On Time, High Integrity! “Jaffaman Eddie is the ‘guy in charge’. We engaged Eddie to do some copywriting work for our building business. He was efficient, creative, enthusiastic and gave us the results we needed in the time specified. We have no hesitation in recommending Eddie!” Jo & Brad Kane J&B Projects.

Episode 3 – Another three potent tips to improve your e-newsletter results and open rates.

Hi and welcome to episode three of my five part email marketing newsletter tips. I’m Jaffaman Eddie and this weeks three email newsletter-marketing tips are

• Number 1 – Brand your e-newsletter consistently. You’d be surprised how many businesses don’t and as for the reasons well that’s none of my business that is unless you ask for my advice or a customer of mine.

My point; make sure your brand your e-newsletter and all your marketing with the same consistent branding.

• Number 2- Don’t send your e-newsletter through the holidays. People are away and your e-zine or e-newsletter will get lost in the sea of emails that person is receiving while they are away

• Number 3 – Always test and measure your e-newsletter results. What are you looking for well? Well most email marketing programs have tracking and reporting functions built in so after you’ve sent your e-newsletter look at the open rates, the bounced rates and the forward clicks.

Okay that’s it for now if you missed episode one and two of how to increase the open rates of your e-newsletter you can find them below this video. Oh and if you have a specific question about improving your e-newsletter results go ahead and email me or give me a call on 0412 288 339.

Choi for now!

Jaffaman Eddie

Episode 2 – What you can do to improve your e-zine or e-newsletter open rates.

Hi and welcome to episode two of my five part email marketing newsletter tips. I’m Jaffaman Eddie and this weeks three email newsletter-marketing tips are

• Number 1 – Subject lines if you want your email newsletter or email to get opened, attract people attention and make them want to open it with a great subject line.

I like to personalise email subject lines with the person’s name. Why?

Because it gets their attention from the generic sea of buy me emails they get each day. In split tests I’ve done I always get a higher open rate when I personalise the subject line.

Also make sure your Subject line represents the email content otherwise people are going to feel cheated and you’ll hurt future open rates.

• Number 2- Avoid using all UPPER CASE text in your subject line or email body copy. It comes off like you are shouting at people and no-one LIKES TO BE SHOUTED AT DO THEY? That upper case rule applies to all your copy online or offline!

• Number 3 – Educate, consult and advise instead of sell sell, sell! Your E-newsletter should contain information that is of use and helps our audience. Whether it is in print or electronic your newsletter should about 80% informational and 20% about your business. So don’t sell, sell sell because it’s a surefire way to turn people away.

Okay that’s it; there should be another episode next week before the Christmas break. Thanks, I’m Jaffaman Eddie and have a great day

Episode 1 – Want to improve your e-newsletter and email marketing results?

Ph: 0412 288339

Email

Join Us on Facebook

Here it is, your invite to the Ask Ernie Business League ‘Christmas Business Breakfast Show’ with special guest speaker and NRL Legend Scott Sattler.

This breakfast is a combined effort with the Burleigh Bears leagues club and will be held at their club house on Tuesday December 13^th

With over $2,000 in lucky door prizes, this will be massive and we need all our members to book in early and feel free to invite your friends or clients as this breakfast is open to everyone in our Business Community!

Don’t forget to vote for your “Member Of the Year” by simply replying with a quick email!

Book your seat online here

or

Phone: 0401 811 710

See you at the Breaky!

Kind regards,

Bryson Snowden and Jaffaman Eddie

Founder / Director

ask Ernie Business league

M: 0401811710

W: www.askernie.com.au

A: Po Box 12, Mermaid Beach. QLD 4218

Dear Social Club members, GCHSD colleagues, friends of Gold Coast Hospital Foundation and Eddie’s Copywriting and Marketing Centre.

You may be aware from television, radio and print media of late that a good deal of focus has been upon Mental Health. Gold Coast Hospital Foundation has been closely involved with its latest Art Union and our forthcoming Christmas appeal both supporting this important community issue; particularly children and youth caring for a parent or adult with a mental illness.

Members of the Social Club can find out more about the project by going to the Foundation’s website at www.gchfoundation.org.au

Today, with the help and support of Will Gummer, Business Manager Commercial and Insurance for the Harvey Norman franchise chain on the Gold Coast; we have closed an arrangement with Harvey Norman at Bundall who will be holding a VIP Night on Thursday 24 November from 6 pm until 9 pm.

Their customers and our staff (friends and family too) will be able to purchase computer and electrical goods at Harvey Norman’s Staff discounted prices. In those three hours Harvey Norman staff at the Bundall Store has set a sales goal of $300,000. That is an amazing target. Of that effort the Children and Youth Mental Health programs at Gold Coast Hospital will benefit to the extent of 1% of the sales.

We hope you will agree to circulate the attached flier relating to the night and that you will feel free to print it out and circulate it to other staff, your families, friends and colleagues.

We would love to see everyone get behind this initiative. We are especially delighted to welcome Harvey Norman Bundall as a supporter once again.

Warm regards

Mark Hindle
Chief Executive Officer

Gold Coast Hospital Foundation

PO Box 902

Southport QLD 4215

Tel:  +61 7 5571 2150

Mob: +61 419 006 540

Web: www.gchfoundation.org.au

ABN: 95 387 912 125

Hi, Brad Kane of J& B Projects here on the Gold Coast.

It’s Movember and time to focus on men’s health. To show my commitment, I’m donating my face to the cause by growing a moustache for the entire month of November, and need your support. My Mo will spark conversations, and no doubt generate some laughs; all in the name of raising vital awareness and funds for prostate cancer male depression.

I’m asking you to support my Movember campaign by making a donation by either:

• *Donating online at: Brad Kane Movember

or

*Writing a cheque payable to ‘Movember,’ referencing my Registration ID: 2324504 and mailing it to: Movember, PO Box 60, East Melbourne, VIC, 8002

11 tips to improve your sales copy today.

While writing website copy and print copy are different, you can use the general guildelines below to improve your returns and marketing messages on both.

1. Have a headline that attracts your target audiences attention. Use a customer benefit solution headline, us the word ‘YOU’ in headline or even include your offer in the headline. “Get to the meat early.”

2. Make sure you read your copy out loud to someone so you can hear where sentences should end and begin and if the copy you wrote makes sense.

3. Use  testimonials.

4. Include your guarantee. The longer your guarantee the better off you’ll be and testimonials build credibility with new prospects.

5. Break up large paragraphs of copy with subheaders. People are scan readers.

6. Use images, people think in pictures.

7. Use a PS. Use your offer as a close in your PS, to drive home your guarantee, add any free bonus you have in your offer or as a call to action.

8. Break up sentences and paragraphs. Don’t have paragraphs of copy that are all 4 lines in length.

9. Use a case study in your print marketing, company profiles, website or blogs.

10. Write in terms of benefits using the language and tone your target audience use.

11. Have a call to action. Tell people what desired action you’d like them to take.

Now there are lot’s more so if you have one of your own, we’d love to hear it.

Share and enjoy

Until next time

Jaffaman Eddie

Ph: 0412 288 339

Email Jaffaman

Hi, here’s just some of the projects we completed in October

and thanks to everyone for your support, trust and business.

Business name                     Project

Putney Plumbing - Generic flyer campaign, Shaun Jenkins

CRC Business Solutions – website copy, Director Richard Croaker

Factory Direct Gazebo’s – sales letter website copy, Managing Director, Matt Buchel

Computer Training Options – website copy, Managing Director, Rosy Jansen

Gold Coast Hospital Foundation Child and Youth Appeal - direct mail campaign, CEO Mark Hindle

Coastscape – copywriter for a day package, Director Scott Williams

Decorative Lighting – email campaign with Tagline creation, Managing Director Tony Norrie

“Thanks Eddy.

Just the tag you created is worth the

money we  paid you…thanks

A $$$$$MILLION!

“Love the auto responder emails you wrote

too and will tell you how we go.”

Tony Norrie

Decorative Lighting & Display

“Lighting Up Landscapes, Celebrations & Corporate

Events With Dazzling Lighting.”

www.decolight.com.au

Have a great day

Jaffaman Eddie and the ECMC team

Ph: 0412 288 339

Email Jaffaman

Hi VIP and Bulletin Blast subscriber.

Does every ad, sales letter, and web marketing piece you create produce the results you’re really after?

Are they as profitable as you’d like them to be?

Even if your print or online ads, sales letters or emails are doing alright… even if you’re squeezing out a few sales on the Internet… wouldn’t you like to increase your results by 2%, 5%, 7% or more?

Well, here’s some affordable and practical November Business Boosters to help you achieve that with some added value free bonuses thrown in

which are not available to the general public as my way of saying ‘Thanks’.

Business Booster nov

Get a bonus entry for a chance to win $3,000 of copywriting and marketing in 2012!

Oh and they all come with a free entry for your business to win an awesome $3,ooo of copywriting and marketing

from us in January 2012.

Book your Business Booster today while you can whether you’re

around the corner, interstate or overseas.

Phone: 0412 288 339 or email me.

Just What I needed…

“Hi Eddie!

“Thank you again for a fun filled, productive

and creative copywriting Business Injector coffee session yesterday

Eddie, as this is exactly what I needed to start

creating a web presence and Facebook

business page.

“The session was extremely valuable for me

and time well invested, as I gained loads of

helpful tips and strategies to take away

and implement, and I have a clearer plan

re steps and actions to take.

“You truly are the word master and

social media guru, thanks Eddie!”

Karen Low, Coach Me Now

Have a great day and thanks.

Jaffaman Eddie and the ECMC team

T.G.I.C.

Phone: 0412 288 339

Email

Hi

Wow imagine starting 2012 in your business without having to worry about or pay for new website sales copy… print ads… email autoresponders, direct response sales letters and other marketing material?

In fact imagine starting 2012 knowing you had $3000 of free copywriting and marketing at your business disposal?

Hows that possible?

Well, with another year on the way out it also means you have the chance to win a powerhouse $3000 Copywriting and Marketing Makeover Prize for your business in 2012.

So far the entrants are far and wide. There’s Scott Williams of Coastscape, Shaun Jenkins from Putney Plumbing in Sydney, Matt Buchel of Tropical Lifestyle, Rosy Jansen of Computer Training Options, Brad Kane of J& B Projects, Mark Hindle of the Gold Coast Hospital Foundation Gordyn & Palmer and many many more.

So how do you enter for your chance to win?

Up until December 31st, 2011 any time you use our offline or online direct response copywriting services… 30 minute Brain Stormer or 90 minute Business Injector sessions… marketing mentoring… copywriting training or social media marketing services you’ll receive a FREE BONUS entry for a chance to win $3000 of copywriting and marketing services for your business in January 2012.

But don’t take my word about why this is such a great opportunity and prize… I know you “love to buy but hate to be sold” so you decide for yourself.

Karen Low, Coach Me Now has this to say…

“ Thank you again for a fun filled, productive and creative copywriting coffee session yesterday Eddie, as this is exactly what I needed to start creating a web presence and Facebook business page. The session was extremely valuable for me and time well invested, as I gained loads of helpful tips and strategies to take away and implement, and I have a clearer plan re steps and actions to take. You truly are the word master and social media guru, thanks Eddie! “ Karen Low, Coach Me Now!

Jim Taylor, Brisbane Unique Homes says…

“Jaffaman Eddie has the unique ability to communicate complex ideas with ease.” James Taylor, Managing Director & CEO at Brisbane Unique Homes

and..

Kassandra Duvall, Principal – Gold Key Real Estate says…

“Hey Eddie, what a fantastic marketing idea. I love the Jaffaman profile picture. It is fresh and innovative much like yourself. I know Lee Anne and her recommendation means a lot – well done!

“I thank you for the incredible copy that you wrote for me when I was just starting out in Real Estate. I would highly recommend Eddie and his team for anyone wanting that Point of Difference. They really know how to think outside of the box and work hard at idea’s to increase your profit!” Kassandra Duvall, Principal – Gold Key Real Estate www.goldkeyrealestate.com.au and the list goes of business owners we’ve help successfully “Ignite Words Into Money” goes on.

Anyway, thanks for your trust and support and remember with 9 Different Services Value’s getting the  Direct Response Copywriting Service your Business, your hard work and your marketing deserve is easier than ever before.

Jaffaman Eddie and the team over and out!

Ph:0412 288 339

Email:

* TERMS. Every purchase or service purchased from this promotion receives one  Free entry for a chance to win win $3,000 of copywriting and marketing strategies and services from ECMC. $3,000 draw starts September 14th, 2011, closes December 31st, 2011. Winner notified by mail, phone or email Jan 9th,2012.