F&Q’s
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“Knowing Eddie’s work I had no hesitation in recommending him to one of my clients. Eddie took a detailed brief and provided suggestions with a very short turn around. He also kept me in the loop which is really important and appreciated. My client loved Eddies ideas and was happy with his work, so that was also good for me seeing as I recommended Eddie. Another great thing about Eddie is that he is not precious about his ideas and has open dialogue with his clients. He is happy to make any changes that are requested.”
Kathy Hogan
“Hiring Us As Your Copywriter!”
…Answers To Some Of The Most Frequently Asked Questions!”
Q: Apart from writing website content, sales copy and direct mail marketing packages, do you write other things such as generic flyers, print ads, e-books and other non-personalised marketing material?
A: Yes. we write sales copy for websites, print ads, flyers, e-books, lead-generation bait-piece free reports, email marketing campaigns, direct mail marketing sales letters, pop-up offers, website video scripts, taglines and email auto responders all designed to engage, educate and sell your product or service using the emotional benefits.
Q: Who uses your services?
A: Businesses large and small who care about selling as much of their product or service as they can, who want maximum return on their marketing spend online or offline and treat words as currency on their marketing collateral!
Q: Do you have criteria for clients?
A: Yes. If it’s illegal we don’t do it. If you and I are not a match or committed to the same goal we won’t be able to write your sales copy for you.
Q: You say you will guarantee satisfaction for the direct-response copy you write, so how does that guarantee work exactly, Eddie?
A: Most clients are really pleased with the copy me and the team write for them, however, if you are not, tell me what you don’t like about it and I will rewrite it to your specific guidelines at my expense once.
Q: What happens if I don’t like the resupplied version?
A: I’ll give you the intellectual property owners rights, which includes potential marketing strategies and ideas we discussed. I’ll charge you a small kill fee and you can do what you like with the copy!
Q: Is there any guarantee on sales when you write direct-response copy for me?
A: No.
Q: How come?
A: Because when you market a product or service there are a lot of variables to consider such as price, demand, consumer preferences and current events. Marketing success comes down to whether or not you are pro-active with your marketing consistently or you do it once in a while as well. These are issues and variables that I cannot control.
So while I am happy to guarantee the copy I write, due to marketing, financial and other variables, I cannot control things such as interest rates, so therefore I cannot guarantee specific sales results.
Q: So how do I know if the copy you write will beat my control package or even make money?
A: You don’t and neither do I. You are hiring me and the team as your professional copywriters, to increase the likelihood that the copy we write based on our years of experience in writing online and offline sales copy that what we write will outperform your current marketing.
No-one has the guaranteed formula for beating a current control or ensuring a winning promotion every time.
Q: What do you need from me?
A: Any marketing samples you already have with any type of results they produced. Your insight into what you think makes your business/product or service different, your honesty and for you to understand that my time is just as important as yours. To get a copy of my 21 Creative Brief Questionaire to get started click here
Q: What is the normal timeline from start to finish?
A: As each project is different, generally I work to a 3-4 week turnaround for a complete direct mail package, sales letter or brochure. Writing seo or website copy takes about 4-7 working days subject to the number of pages you need written.
It all depends on what the project is, the complexity of the project, your availability and my schedule at the time, however, I’ll give you an expected first draft supply date when I cost your project.
Q: What happens if I hire you and for some reason I have to cancel or delay?
A: Delays are OK to a point as long as you let me know and I don’t have to chase you endlessly. My time is just as important as yours. Part of our service is to keep things on track for you.
Q: Will you write copy for free first and get a return from the profits.
A: No. Your time, product or service and skills are extremely valuable and so are mine. Your project will not be started until your 50% deposit is received.
Q: What’s your Save Your Cash Flow, Easy Pay payment plan system for projects over $600AUD?
A: Once you receive your cost I’ll outline a suggested weekly payment plan if your project is over $600AUD. Clients love this because they only have to pay ther 50% deposit to get started, it makes it easier on them, easier on their cash flow and keeps your project on track.
Then once you receive the first draft of copy from me, your weekly payment plan kicks in.
This is only for projects valued at $600AUD or more and failure to keep to the payment schedule once we have started may result in your project being held back. I also require the details of a valid credit card from you which I use for secruity purposes or you have your weekly payments deducted from the credit card you supply if you prefer.
Q: Do you work on royalty or mailing fees?
A: Yes, I am always interested in that arrangement, however, I still require my usual payment upfront for projects under $600AUD or 50% deposit for over $600AUD!
Q: So why would I want to pay you your normal fee and a royalty fee?
A: So I can generate new ideas and sales copy on a consistent basis and build a relationship with you and a feel for your business over a period of time to help you maximise your profits for the long term.
Q: If you write a project for me and I want to tweak it or test a series of different headlines do you write those for free?
A: If you’re project was over $600 in value YES but only for the copywriting we have done for you. It is in my best interests to serve you as well as I can, so I have a financial and copywriting interest to keep writing and supplying you with winning copy for your marketing.
If I am not receiving royalty or mailing fee payments, there will be a cost that I would quote you on to write or tweak your copy before I started.
Q: How does it all come together?
A: The whole process comes together in 4 simple stages…
Stage 1 – Your initial need and discussion
#1: Once we’ve spoken about your needs and what you want to achieve, you’ll receive a quote from me usually within 2-4 days!
#2: You approve quote via email, fax or phone and pay full amount if project is under $600AUD or pay 50% deposit. Payment can be made by cheque, money order or direct deposit. (A suggested weekly payment plan will be outlined on your quote for projects over $600AUD).
#3: Once I receive full payment or 50% deposit I begin to write your copy.
Stage 2 – 1st Draft
#1: Once payment or deposit is received I write your copy.
#2: If I don’t hear from you within 4-5 days once you have the first draft to get feedback or comments, I follow you up with an email or phone call.
#3: I do changes to your copy over the phone, via email, fax, or I come and meet with you to do changes depending on your location. You get one text revision per project.
#4: Once you are happy with finished copy, I send it to be professionally proofread. (This saves it going back and forth between you, me and my proofreader while we are making any revisions)
#5: Once I’ve made grammatical changes and copy is completed any money owing needs to be paid.
Stage 3 – Copy completed CD Rom.
#1: Once final payment and any monies owing have been paid, I burn your completed copy on to a CD Rom for you and either mail it to you or deliver it to you personally.
OPTIONAL: You are more than welcome to send me a mock-up or the finished designed version of a direct mail package, print ad, brochure or website for review at no cost to you if you would like to.
Stage 4 – Follow up
#1: I will follow up with you approx 30-40 days later to see how your promotion went if it’s a sales piece or at what stage your project is at for mailing or testing.
For more information or specific questions phone me on: 0412 288 339 or click here and I’ll get back to you within the next 24-48 hours!
Cheers and thanks
Eddie
The Guy In Charge
Eddie’s Copywriting & Marketing Centre
Ph: 0412 288 339
Email:click here
Head Office – Level 1, Suite 1, 18 Brendan Drive
Nerang, Qld
Australia
