11 tips to improve your sales copy today.

While writing website copy and print copy are different, you can use the general guildelines below to improve your returns and marketing messages on both.

1. Have a headline that attracts your target audiences attention. Use a customer benefit solution headline, us the word ‘YOU’ in headline or even include your offer in the headline. “Get to the meat early.”

2. Make sure you read your copy out loud to someone so you can hear where sentences should end and begin and if the copy you wrote makes sense.

3. Use  testimonials.

4. Include your guarantee. The longer your guarantee the better off you’ll be and testimonials build credibility with new prospects.

5. Break up large paragraphs of copy with subheaders. People are scan readers.

6. Use images, people think in pictures.

7. Use a PS. Use your offer as a close in your PS, to drive home your guarantee, add any free bonus you have in your offer or as a call to action.

8. Break up sentences and paragraphs. Don’t have paragraphs of copy that are all 4 lines in length.

9. Use a case study in your print marketing, company profiles, website or blogs.

10. Write in terms of benefits using the language and tone your target audience use.

11. Have a call to action. Tell people what desired action you’d like them to take.

Now there are lot’s more so if you have one of your own, we’d love to hear it.

Share and enjoy

Until next time

Jaffaman Eddie

Ph: 0412 288 339

Email Jaffaman

For more invaluable copywriting, marketing and business tips, blogs and videos“Like” us at Eddie’s Copywriting and Marketing Centre.

6 tips to writing a powerful website landing page

Paul business owner in Melbourne emailed recently and asked

“Hi Eddie. I’m really confused, what’s a website landing page and how do I use them in my business?”

What’s a website landing page?

A website ‘landing page’, ‘squeeze page’ or jump page’ is a web page you land on or are sent to from an email with a link in it.

Okay, so why not send them directly to your website home page?

Well, let’s say you’re having a seminar, selling a new product or you have a new service and you want to generate qualified leads.

If you send them to your website home page there’s a good chance your prospect may have trouble finding your offer which means they may end up getting lost on your website.

This also means they lose interest and leave your website or they’ll keep looking around your site and forget about the special offer you wanted to make them aware of in the first place. With a dedicated website landing you take people directly to the whitepaper, free report download, webinar, seminar, teleseminar or offer you want them to respond to or register for.

Here’s some quick and easy tips and the format to writing a great website landing page of your own!

1. Thank them – Acknowledge they are in the right place with a sentence such as Thanks for responding to the email we sent you recently. Doing this ensures they know they are in the right place the second they hit your landing page as it a page specially created for them and contributes to ongoing communication which also builds trust.

2. Keep it short and simple – have a primary or core headline to support your email or offer.

3. Capture name and email address – Make sure your have an email address and name capture field on your landing page. Why? Because the whole point of this is to get people who are interested at whatever level they may be to put their hands up.

When they respond by entering their name and email address on your landing page they are saying yes I am interested or yes I want to buy your book or whatever it is you are offering on your landing page.

Examples: Landing pages can be used to register for a webinar, download a free report, take advantage of a special offer, product or service, receive free marketing tips and much more.

4. Make it short, make it sweet – Don’t make your landing page copy or the content on the page over the top or intensive. People are time poor, don’t like sharing too much personal information and if you make it a lot of copy to read, they’ll give you the flick.

5. Build Trust and credibility, reduce skeptics – I usually feature a short testimonial on the website landing pages that supports the offer, product or service when I write website landing pages for my clients. The reason I do that is it helps build credibility and trust with people and helps support the claim or offer on the landing page.

6. Privacy – People are hesitant about giving out their personal information online so make sure you have privacy policy that’s clear and easy to understand but not 4 pages long.

Following up – Whatever the purpose of your landing page is or was and people have taken you up on your offer make sure you follow up on them using email auto responders, phone, print or electronic communications. Whatever works best for you?

This lead generation and strategy is to get people to raise their hands and express a level of interest, capture their name and email address to help build your database with qualified people so they enter your marketing funnel.

Comments or suggestions? I’d love to hear your comments and if you’d like to share this with your friends go for it.

Need better conversion rates for your website landing page? click here

Until next time

Eddie Bryant,

The Guy In Charge Of Eddie’s Copywriting & Marketing Centre

Eddie's Copywriting & Marketing Centre

Become a ‘Fan of Jaffaman’ at Eddie’s Copywriting & Marketing Centre for more Eddie Infotainment TV sessions, blogs and tips on copywriting, marketing and business.

Hi here’s a few photo’s of some great people I met from recent copywriting presentations  I’ve done  on copywriting, social media and website copywriting on the Gold Coast lately!

"Critiquing, tearing apart and reworking the website home page content for one brave business owner!"

"What The?"

"Eddie and Mylinda from Clearview Creations" October 2010

"Eddie and Tom Budgen" October 2010

October 2010

"Wayne and Eddie chillin" October 2010

"Eddie and cartoonist Keith Brooker"

"Team Berroca mastermind group"

"Give me Five For Kids Open Marketing Day Event, June 30th"

"Getting my copywriting and marketing brains picked!"

What do Gold Coast Spring Water, Tropical Lifestyle, Gold Coast Removalists, Motorcycle Performance & DynoCentre and other businesses have in common?

Easy… They’re just some of the lucky businesses entered for their chance to win $4,000 of Copywriting in January 2011!

Earlier this year you may or may not remember but AB Earthworks won the $2,000 copywriting prize package giveaway. As a relatively new Gold Coast Earthworks business, they were over the moon and couldn’t believe their luck that they’d won the $2,000 of copywriting from us which they say is already making a great impact on their marketing returns now and into 2011.

Anyway, that campaign was so successful we’re doing it again only this time, IT’S BIGGER AND BETTER and worth a Whopping $4,000!

That’s right I’ve  doubled the prize amount to $4,000 of copywriting that your business could win, but like everything you have to be in to win it!

So here’s what you need to do.

Getting your FREE BONUS entry for your chance to win is easy! Simply use us for any copywriting project or projects you have that’s valued at $800 or more and you’ll receive a free entry for your chance to win.

So whether you have a urgent need for a copywriter before your marketing comes crashing down or you’re just curious, contact me today for a no obligation costing!

Phone 0412 288 339 or click here

Stuff about the draw – To receive one FREE entry for your chance to win the *$4,000 copywriting package, your project must be written by us and the total cost of your project must be over $800 + GST or more. Projects under the value of $800 do not receive a FREE Entry to this draw. Draw starts July 31st, 2010, closes January 31st, 2011. Winner drawn February 1st, 2011. Winner notified by phone or email and winner will win $4,000 in copywriting  services for their business. You must have a letter or other copywriting project written by us and paid for in full to receive your free bonus entry into this draw.

Have an awesome day

Eddie

Enter today for your chance to win a FREE 4 hour copywriting and marketing session valued at $432!

Dynamo entrepreneur Ali Brown gives these 9 clear and accurate tips for writing powerful sales pages for your website:

1—Establish credibility.

2—Address the potential customer’s pain.

3—List several benefits.

4—Demonstrate how an investment in the product will pay for
itself.

5—Provide testimonials.

6—Create an incentive for customers to act in a timely manner.

7—Make a personal connection with the audience by including a
picture and some appealing biographical information.

8—Offer a guarantee.

9—Add eye-appealing formatting and graphics to make the page
visually appealing.

Source: www.alibrown.com

“This article appears courtesy of Bob Bly Direct Response Letter,”

www.bly.com

Worlds Best internet marketers are giving away heaps of free stuff worldinternetsummitfreebies

Have fun with it

Eddie

Hi

Had a few of clients that come to me say, Oh we got a website and the content we just copied from our brochure.. why isn’t it working?

Having original website content that is not copied from a competitor or a printed brochure is crucial to your online presence and success because:

1. Copying the copy from your print material onto your website mean the content won’t contain specific key words or key phrases people may type into search engines to find a product or service such as yours

2. Using and writing it yourself in your own words (or using a copywriter like me to write it makes your website original

3. With your own original content , you have the opportunity to show your businesses personality, get your message across about why your product or service is better  or different than your competitors.

The take away lesson!

When writing website copy, don’t just copy the content from a existing brochure, flyer, print ad or worse a competitor. Be original, be yourself and take your time.

Pearl Jam, Nov 25th Review… Top Shelf Rock N Roll Experience!

Oh and one more thing, I went and saw Pearl Jam in Brisbane last night with 34,999 other people, wow what a concert and what a experience! I love my rock music live and loud and Pearl Jam didn’t dissapoint! It was engaging, captivating, inspiring and they played for two and half hours non-stop. So so if you get the chance to see them, do it. It’s a top shelf rock concert experience unlike any other! Thanks Pearl Jam, you gave me another concert experience I’ll never forget and enjoy your stay in Australia!

Thanks, Eddie

For more about Eddie here

Tips To Writing Website Copy

Writing website copy can be uncertain experience for may, particulary if your not sure what what to write or what the purpose of your website is. So to eliminate some of the stress and uncertainty when you are writing website copy here’s a few tips to help you identify your website visitor and to take into consideration when writing your website copy.

1. Website visitors are time poor and goal orientated. They know what they want and are looking for the product or service that is of benefit to them, so put your biggest sales guns upfront to engage them and start rapport.

2. Website visitors are scan readers with a large percentage sitting up late at night so use subheaders to attract their eye and get their attention.

3. Reading a computer screen is harder to read than paper, so lay out your website copy in small easy to read chunks.

4. Even though website designers and website developers will disagree with me, I like to make it easy for people to contact me there and then while they are on my website. It eliminates clicking here and clicking there and the person getting annoyed, that’s why I like to feature contact details on every page.

5. Before you write a single word, ask yourself who is visiting your website and what do they want ? Then based on your experiences cut out a photo of your target audience from a magazine, stick it on your computer and write to that person.

6. Have a free offer, free report or something to encourage them to take action today and so you can start building a relationship with them.

7. If professional SEO services are out of your budget, use https://adwords.google.com/select/KeywordToolExternal

8. Don’t forget to have a headline so the minute they hit your site, they go wow, this is the place for me!

9. Ask yourself what your websites purpose is. Is it to create leads, educate people, sell a event, direct them to a sales page or buy a product?

Anyway, until next time, have a good one

Eddie