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Dynamo entrepreneur Ali Brown gives these 9 clear and accurate tips for writing powerful sales pages for your website:

1—Establish credibility.

2—Address the potential customer’s pain.

3—List several benefits.

4—Demonstrate how an investment in the product will pay for
itself.

5—Provide testimonials.

6—Create an incentive for customers to act in a timely manner.

7—Make a personal connection with the audience by including a
picture and some appealing biographical information.

8—Offer a guarantee.

9—Add eye-appealing formatting and graphics to make the page
visually appealing.

Source: www.alibrown.com

“This article appears courtesy of Bob Bly Direct Response Letter,”

www.bly.com

Worlds Best internet marketers are giving away heaps of free stuff worldinternetsummitfreebies

Have fun with it

Eddie

May Marketing Results Are In!

Remember back in May when I threw out the challenge to help 10 business owners over 10 hours tweak and review their marketing strategy and any marketing copy? Well it ended up with me seeing 31 Gold Coast business owners over 3 days across a wide sector of businesses. There were professional services, trades, start ups, retailers, inventors and even a convenience store owner!

So, and as an avid business owner, I thought you’d like to know some of the general results, outcomes and solutions these business owners had.

• Systems – 39% of business owners I had one-on-one power sessions with said they struggled with having the systems in place to market their business consistently.

• Websites – 34% said they had a fair amount of traffic hitting their website but their conversion sales or enquiry rate was very poor.

“I recently had a “power session” with Eddie. In just over an hour I came away with sales headlines, promotional ideas and a campaign plan. All in just over an hour Eddie is more than just a copywriter – he sees the big picture and can assist with business strategies on how to make your copy work best for you.”

Sarah Allan, Marketing & Business Development Manager

Active Body Therapies

Where To Spend – 11% said they understood how important marketing is, but were not sure where it was best to spend their marketing (not advertising) dollars.

• Not measuring results and sounding all the same! And last but not least, 16% said they lacked the writing skills to attract attention, create offers and separate themselves from their competitors using their USP. They also expressed that they had spent thousands on marketing and never measured the results.

“I recently had a “power session” with Eddie. In just over an hour I came away with sales headlines, promotional ideas and a campaign plan. All in just over an hour Eddie is more than just a copywriter – he sees the big picture and can assist with business strategies on how to make your copy work best for you”.

Sarah Allan, Marketing & Business Development Manager

Active Body Therapies

Solutions

• Lack of Systems – For the 39% who struggled with not having the time to create and implement a marketing system or funnel my advice was to dedicate a marketing budget no matter how big or small and work with that.

Then automate as much process as you can and outsource or delegate other duties or tasks so you as the business owner can create and set up a marketing funnel that focuses on bringing in clients from your website, print, email and whatever other marketing strategies you use for the growth of your business. Keep testing keep measuring and moving forward. Oh and if it doesn’t feel right on first impressions, don’t do it!

• Poor Website conversion rates – For the 34% who said they had a fair amount of traffic hitting their website but they weren’t converting those visitors into prospects or sales although each case is different there were a few commonalities.

1) Some of the websites looked great but were confusing and slow to load. They had lots of reverse text (white words on coloured backgrounds), which makes the copy hard to read especially on a computer screen.

2) Slow loading websites makes people click away because people are time poor and impatient so keep the flash graphics to a minimum.

3) Other websites I reviewed had headlines, sub-headers and body content that didn’t attract, connect or motivate their audience to take any form of action or add anything of value for their visitor such as free report downloads, or offer.

4) And a smaller percentage of those websites I reviewed consisted of content that was more about how the good the business was instead of answering the “what’s in it for me?” as a potential prospect or consumer.

• Where To Spend Their Marketing Dollars – For the 11% said they understood how important marketing is, but were not sure where it was best to spend their marketing (not advertising) dollars so here’s what I shared with them generally as each business had different markets, different strategies and different budgets.

1) Find one basic strategy that works the best, then do it consistently.

2) Places ads (or banner ads) in publications and websites where your target audience reads, not where you think they read.

3) Keep all communications in language and tone that speaks to your specific target audience.

4) Focus your marketing efforts on your backend or existing clients. They know you, trust you, will refer you and can be a goldmine of new and repeat business.

5) Before spending a cent, ask the magazine, website or wherever your thinking of placing a print or online ad, what is the distribution and criteria of the people who read and receive the magazine, newspaper or online marketing you may be thinking of using?

6) Determine what the outcome is for your ad online or offline? Is it a brand image ad with Britney Spears scantily dressed holding a Pepsi can to drive the brand, or do you want people to phone, contact or buy from you and beat a path to your door or website?

Best wishes

Eddie

The Guy In Charge

Eddie’s Copywriting & Marketing Centre

“For Copywriting, Marketing Strategies and Marketing Collateral That Stick!”

Hi

Had a few of clients that come to me say, Oh we got a website and the content we just copied from our brochure.. why isn’t it working?

Having original website content that is not copied from a competitor or a printed brochure is crucial to your online presence and success because:

1. Copying the copy from your print material onto your website mean the content won’t contain specific key words or key phrases people may type into search engines to find a product or service such as yours

2. Using and writing it yourself in your own words (or using a copywriter like me to write it makes your website original

3. With your own original content , you have the opportunity to show your businesses personality, get your message across about why your product or service is better  or different than your competitors.

The take away lesson!

When writing website copy, don’t just copy the content from a existing brochure, flyer, print ad or worse a competitor. Be original, be yourself and take your time.

Pearl Jam, Nov 25th Review… Top Shelf Rock N Roll Experience!

Oh and one more thing, I went and saw Pearl Jam in Brisbane last night with 34,999 other people, wow what a concert and what a experience! I love my rock music live and loud and Pearl Jam didn’t dissapoint! It was engaging, captivating, inspiring and they played for two and half hours non-stop. So so if you get the chance to see them, do it. It’s a top shelf rock concert experience unlike any other! Thanks Pearl Jam, you gave me another concert experience I’ll never forget and enjoy your stay in Australia!

Thanks, Eddie

For more about Eddie here

Tips To Writing Website Copy

Writing website copy can be uncertain experience for may, particulary if your not sure what what to write or what the purpose of your website is. So to eliminate some of the stress and uncertainty when you are writing website copy here’s a few tips to help you identify your website visitor and to take into consideration when writing your website copy.

1. Website visitors are time poor and goal orientated. They know what they want and are looking for the product or service that is of benefit to them, so put your biggest sales guns upfront to engage them and start rapport.

2. Website visitors are scan readers with a large percentage sitting up late at night so use subheaders to attract their eye and get their attention.

3. Reading a computer screen is harder to read than paper, so lay out your website copy in small easy to read chunks.

4. Even though website designers and website developers will disagree with me, I like to make it easy for people to contact me there and then while they are on my website. It eliminates clicking here and clicking there and the person getting annoyed, that’s why I like to feature contact details on every page.

5. Before you write a single word, ask yourself who is visiting your website and what do they want ? Then based on your experiences cut out a photo of your target audience from a magazine, stick it on your computer and write to that person.

6. Have a free offer, free report or something to encourage them to take action today and so you can start building a relationship with them.

7. If professional SEO services are out of your budget, use https://adwords.google.com/select/KeywordToolExternal

8. Don’t forget to have a headline so the minute they hit your site, they go wow, this is the place for me!

9. Ask yourself what your websites purpose is. Is it to create leads, educate people, sell a event, direct them to a sales page or buy a product?

Anyway, until next time, have a good one

Eddie