11 tips to improve your sales copy today.

While writing website copy and print copy are different, you can use the general guildelines below to improve your returns and marketing messages on both.

1. Have a headline that attracts your target audiences attention. Use a customer benefit solution headline, us the word ‘YOU’ in headline or even include your offer in the headline. “Get to the meat early.”

2. Make sure you read your copy out loud to someone so you can hear where sentences should end and begin and if the copy you wrote makes sense.

3. Use  testimonials.

4. Include your guarantee. The longer your guarantee the better off you’ll be and testimonials build credibility with new prospects.

5. Break up large paragraphs of copy with subheaders. People are scan readers.

6. Use images, people think in pictures.

7. Use a PS. Use your offer as a close in your PS, to drive home your guarantee, add any free bonus you have in your offer or as a call to action.

8. Break up sentences and paragraphs. Don’t have paragraphs of copy that are all 4 lines in length.

9. Use a case study in your print marketing, company profiles, website or blogs.

10. Write in terms of benefits using the language and tone your target audience use.

11. Have a call to action. Tell people what desired action you’d like them to take.

Now there are lot’s more so if you have one of your own, we’d love to hear it.

Share and enjoy

Until next time

Jaffaman Eddie

Ph: 0412 288 339

Email Jaffaman

Let’s connect and share! For more Eddie Infotainment TV sessions, blogs and tips on branding, marketing, copywriting and business “Like” us at Eddie’s Copywriting & Marketing Centre.

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Eddie

Eddie’s Copywriting & Marketing Centre

“For Copywriting, Marketing Strategies and Marketing Materials That Stick!”

Ph: 0412 288 339

What do Gold Coast Spring Water, Tropical Lifestyle, Gold Coast Removalists, Motorcycle Performance & DynoCentre and other businesses have in common?

Easy… They’re just some of the lucky businesses entered for their chance to win $4,000 of Copywriting in January 2011!

Earlier this year you may or may not remember but AB Earthworks won the $2,000 copywriting prize package giveaway. As a relatively new Gold Coast Earthworks business, they were over the moon and couldn’t believe their luck that they’d won the $2,000 of copywriting from us which they say is already making a great impact on their marketing returns now and into 2011.

Anyway, that campaign was so successful we’re doing it again only this time, IT’S BIGGER AND BETTER and worth a Whopping $4,000!

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Stuff about the draw – To receive one FREE entry for your chance to win the *$4,000 copywriting package, your project must be written by us and the total cost of your project must be over $800 + GST or more. Projects under the value of $800 do not receive a FREE Entry to this draw. Draw starts July 31st, 2010, closes January 31st, 2011. Winner drawn February 1st, 2011. Winner notified by phone or email and winner will win $4,000 in copywriting  services for their business. You must have a letter or other copywriting project written by us and paid for in full to receive your free bonus entry into this draw.

Have an awesome day

Eddie

Now, there’s no shortage of ways to grab people’s attention with your lead opening sentence and headline, the problem is, most letters and a lot of web copy, like Maree’s fail to make a connection and are downright dull!