11 tips to improve your sales copy today.

While writing website copy and print copy are different, you can use the general guildelines below to improve your returns and marketing messages on both.

1. Have a headline that attracts your target audiences attention. Use a customer benefit solution headline, us the word ‘YOU’ in headline or even include your offer in the headline. “Get to the meat early.”

2. Make sure you read your copy out loud to someone so you can hear where sentences should end and begin and if the copy you wrote makes sense.

3. Use  testimonials.

4. Include your guarantee. The longer your guarantee the better off you’ll be and testimonials build credibility with new prospects.

5. Break up large paragraphs of copy with subheaders. People are scan readers.

6. Use images, people think in pictures.

7. Use a PS. Use your offer as a close in your PS, to drive home your guarantee, add any free bonus you have in your offer or as a call to action.

8. Break up sentences and paragraphs. Don’t have paragraphs of copy that are all 4 lines in length.

9. Use a case study in your print marketing, company profiles, website or blogs.

10. Write in terms of benefits using the language and tone your target audience use.

11. Have a call to action. Tell people what desired action you’d like them to take.

Now there are lot’s more so if you have one of your own, we’d love to hear it.

Share and enjoy

Until next time

Jaffaman Eddie

Ph: 0412 288 339

Email Jaffaman

Hi VIP and Bulletin Blast subscriber.

Does every ad, sales letter, and web marketing piece you create produce the results you’re really after?

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Just What I needed…

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Have a great day and thanks.

Jaffaman Eddie and the ECMC team

T.G.I.C.

Phone: 0412 288 339

Email

What V.I.P. Karen Low of ‘Coach Me Now’  got out of her recent SME Business and Copywriting Coffee session with Jaffaman…

Garry Metcalfe… Long time Bulletin Blast Subscriber, first time client had this to say…

“Had My Copywriter For A Day” with Eddie and I got to say, I am blown away. ”He came into my business, he re-worked the headline body copy and call to action on several pages of my new website before it launches and it’s much more powerful and grabbing. He even had time to edit a generic flyer for me as well.

“Best $399 I’ve ever spent. I love his energy, passion, how he works and explains it and the free $297 bonus marketing strategy report will be put to good use. After having him here, I would have been happy to pay full amount but at 57% off, it was too good to pass up.Great stuff Jaffaman, thanks.”

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Thanks again

Yours in copywriting, marketing and personal branding

Jaffaman Eddie and The ECMC team.

“Igniting Words Into Money Since 2003.”

Ph: 0412 288 339

To book or order

Become a ‘Fan of the Jaffaman’ at Eddie’s Copywriting & Marketing Centre for more Eddie Infotainment TV sessions, blogs and tips on copywriting, marketing and business.

5 benefits of using Social media in business…

1. It’s FREE Exposure and Branding! Use You Tube, Tube Mogul, Twitter, Facebook Flickr and LinkedIn to engage and educate people about your product or services.

2. Create Backlinks and website traffic! With social media use can drive large amounts of traffic and backlinks for your company website. Example: Write testimonials for service providers to get your link on their website. That’s a backlink.

3. Hold competitions make announcements – Use social media to inform people of a new product, service, new development or a competition in your business quicker than ever before.

4. Promote clearance or special offers – Use it to promote special offers that are only available to members of your social networks.

5. Feature articles, tips or industry developments on your website then do a small post to your social networks with a link that drives them back to your website for all the information.

Reasons why you should consider using social media:

It’s natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones.

It’s defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.

It’s low-cost/high returns. If done by yourself, costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.

Social media compliments other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

How to launch a business, product or service using social media

Let’s say you want to open up a new nail salon business. Instead of spending thousands of dollars placing ads in local newspapers and publications here’s how you can use social media.

STEP 1. Grab a Facebook Page, Twitter Profile, YouTube account, LinkedIn and a Flickr account.

STEP 2. Six weeks or so before your grand opening or product launch you start growing your community.

You use the search function in Twitter, Facebook and LinkedIn to engage with potential customers by running localised, real time searches for people talking about nails, manicures, and other related services.

STEP 3. You then post videos and pictures to your YouTube account of you getting your location ready for opening day.

You notice that as you spend more time on these networks, more people are talking to you and you’re expanding your reach.

STEP 4. Then three weeks or more before the grand opening, you announce your running a competition. You upload photos or video of the worst nails you’ve seen and ask your social media community to do the same. The winner with the worst nails gets free nail treatments for a month or something as their prize. Your Internet audience loves the contest. After all, who hasn’t had a bad haircut before?

By now, photos are uploaded, videos are being posted and people are spending time with you and your brand. By the time opening day runs around, you’ve built up so much interest in your nail Salon that people are dying to find out more. On opening day, you send out a digital coupon to your social network – 20% off of a nail treatment if you mention the network you found it on.

People with good nails, bad nails and downright ugly nails come into your Salon in droves, coupons in hand.

Even after opening day, your social media efforts continue to pay off as people talk about your Salon to their friends, and your brand starts to grow through word of mouth. You continue to engage in the coming months by posting regular videos and photos of the services you provide. Your booking book is filled for the next 6 months – and all because you spent a few hours with some social media tools.

Lead Generation

Through the power of Twitter Search, you’re able to search for people who are talking about bad nails within 5km, 10km or 30kms of your nail Salon. Whenever someone mentions a bad nail experience, you’re able to start up a conversation, and offer them a special offer or price on a “I can fix your nail problem for you”. Over time, about 50% of the people you offer this coupon to come in, and of those, let’s say anywhere from 20% – 40% come back for another nail treatment. That’s powerful.

You’ve maintained your Flickr and YouTube accounts since launch, and every now and then, you’ll post a coupon code in a photo or video. You estimate that you get about 5 extra people coming in for nail treatments each month, and the average customer value of these is about $25 more than standard walk-ins.

The great aspect of social media is with proper attention, it significantly expands the entry points for your brand and business. Now, instead of customers finding you through just Google Search, or the Yellow Pages, they can find you through Search, Twitter, Facebook, LinkedIn, YouTube, Flickr, and many, many more.

Goodwill

What’s even more powerful with social media is its capabilities for engaging people while generating exposure for your company and brand. If people are involved with you on an emotional level, they will be much more likely to refer friends and family to your business, as well as talk positively about your brand.

Good luck with it, best wishes Eddie For more FREE copywriting, marketing and other

Become a ‘Fan of the Jaffaman’ at Eddie’s Copywriting & Marketing Centre for more Eddie Infotainment TV sessions, blogs and tips on copywriting, marketing and business.

Hi and Thanks so much for tuning in to March’s lead generation tips.

As promised over the next few months I’ll be sharing some of the lead generation strategies others and I use to generate qualified leads.

Strategy 1. Front-end or Acquisition marketing. Make yourself known to businesses in your local business area. In my street alone there are approx 50 businesses and many of them about 15 are already clients after about 8 months in my offices. My point is if you have an office make yourself known to your fellow business owners and I don’t just mean by sending them a find them, flog them and forget them flyer.

Every business in my street is entitled to a 15% price saving on a range of monthly copywriting and marketing offers I have going and they know it once a month, every month but more importantly I know who they are and they know who I am and what I do.

Strategy 2. Back-end marketing and database building.  Create top of mind awareness with your E-newsletters. While this is a no brainer it never ceases to amaze me how many businesses sole focus is getting new clients when they have a goldmine of potential new clients in the wings from their existing customers. Think about, an existing client already knows you, how you work, what your rates are generally and the relationship and trust is already there.

My point? On average 87% of my work comes from my existing clients and the reasons for that are I am in their mind at least once a month through an e-zine or e-newsletter. It’s cheap, easy and quick and create top of mind awareness in the mind of your existing client so when they know someone else they say Oh give so and so a call. Remember the 80/20 rule. Make your newsletter 80% about them and 20% about you.

Strategy 3. Front-end and back-end marketing. Hold a competition and drive it through your new marketing strategies and your marketing to your back-end (existing clients). This is a great way to build your database, stimulate referrals and acquire more work from your existing clients. Plus with the social media tools we have these days such as youtube, Linkedin,Twitter, Facebook and heaps of other social media  platforms you can drive and raise awareness about your competition.

For a strategy on using social media to launch a product or competition check out: launching a competition, product or service using social media

Strategy 4. Back-end marketing. Reactivate old customers. These people used to do business with you so a percentage will probably do business with you again. I tend to call these people myself and do a touch base with them on how they are going. I don’t phone them to sell them, I just phone them and say Hi it’s been a while since we last spoke and I just wanted to say hi.

If phoning them doesn’t work for you, try using email or mailing them a hardcopy newsletter or something similar such as an article with a post-it note on it that says “Hi Name” thought this article may be of interest to you. Hope you are well and Thanks Eddie.” Also include your business card.

Strategy 5. Front-end Marketing. This one only works for specific services such as Real Estate Agents, copywriters, printers and website designers. In Australia you’ll see Real estate Agents with their sign out in the front of the property saying “Another Property Sold By <company name>.

This is a great way to generate new clients if you are person who drives by the house on your way home everyday, are thinking of selling and the house has sold reasonably quickly.

A similar strategy I use is to put a small project sentence on every project I write and in return the client receives a preferred price saving. By featuring the sentence “another promotion written with passion by Eddie’s Copywriting & Marketing Centre and little photo of me much like an artist does this builds my brand and brings me new work. Of course if the person who receives the promotion does not don’t like the copy, they won’t be ringing me and that’s okay.

So there you have it. Keep your eye out for Aprils lead generation strategies and be safe.

Oh and one more thing I realise you may be there saying to yourself yeah I know that, the question is are you doing your lead nurturing and lead generation consistently?

Until next time be safe, happy and healthy and if you have comment or a lead generation strategy of your own you’d like to share I’d love to hear it.

Best wishes

Eddie

The Guy In Charge

Eddie’s Copywriting & Marketing Centre

Ph: 0412 288 339

Become a ‘Fan of the Jaffaman’ at Eddie’s Copywriting & Marketing Centre for more Eddie Infotainment TV sessions, blogs and tips on copywriting, marketing and business.

Tips to launching a business, new product or service using social media

Let’s say you want to open up a new nail salon business. Instead of spending your dollars placing ads in local newspapers, magazines and other publications here’s how you can use the power of social media to your advantage.

Step 1. Grab a Facebook Page, Twitter Profile, YouTube account, LinkedIn and a Flickr account.

Step 2. Six weeks or so before your grand opening or product launch you start growing your community.

Use the search function in Twitter, Facebook and LinkedIn to find and engage with potential customers by running localised, real time searches for people talking about nails, manicures, and other related beauty services.

STEP 3. You then make and post videos and pictures to your YouTube account of you getting your location, product or business ready for opening day.

You’ll notice the more time you spend on your networks more people are talking to you and you’re starting to expanding your reach.

STEP 4. Then three weeks or more before your grand opening, you announce your running a competition. You upload photos or video of the worst or best nails you’ve seen and ask your social media community to do the same. The winner with the worst nails gets free nail treatments for a month or something you feel is beneficial to them as their prize.

Your social media community audience goes crazy and loves the idea of the contest and start sending photos or video in of their finger or toenail horror stories.

By now, your social media community are spending time with you and your brand is growing and as your opening day approaches, you’ve created heaps of interest in your social network relationships in your nail Salon that people are dying to find out more.

Two – three days before your opening day or new product launch, you send out a digital coupon to your social network – 20% off of a nail treatment if you mention the network you found it on.

People with good nails, bad nails and downright ugly nails come into your Salon in droves, with their coupons.

After opening day, people talk about your Salon to their friends through your social media community, which results in your brand and business growing through word of mouth. You keep posting regular videos and photos of the services you provide.

Can you really use social media for Lead Generation?

Of course you can. Through the power of Twitter Search, you’re able to search for people who are talking about bad nails within 5km, 10km or 30kms of your nail Salon. Whenever someone mentions a bad nail experience, you’re able to start up a conversation, and offer them a special offer or price on a “I can fix your nail problem for you”. Over time, about 50% of the people you offer this coupon to come in, and of those, let’s say anywhere from 20% – 40% come back for another nail treatment. That’s potent and powerful marketing.

Every now and then you’ll post a coupon code in a photo or video. You estimate that you get about 5 extra people coming in for nail treatments each month, and the average customer value of these is about $25 more than standard walk-ins.

The great aspect of social media is with proper attention, it significantly expands the entry points for your brand and business. Now, instead of customers finding you through just Google Search, or the Yellow Pages, they can find you through Search, Twitter, Facebook, LinkedIn, YouTube, Flickr, and many, many more.

Goodwill

What’s even more powerful with social media is its capabilities for engaging people while generating exposure for your company and brand. If people are involved with you on an emotional level, they will be much more likely to refer friends and family to your business, as well as talk positively about your brand.

Good luck with it and best wishes, Eddie

For more FREE copywriting, marketing and other business tips visit www.creativecopywriting.com.au and sign up for your free Copywriting Bulletin Blasts.

Merry Christmas from myself and the Team at:

Eddie’s Copywriting & Marketing Centre

Copywriting for

• webiste sales pages

• email autoresponders

• Proposals

• Business information packs

• Website landing pages

Let’s connect and share! For more Eddie Infotainment TV sessions, blogs and tips on branding, marketing, copywriting and business “Like” us at Eddie’s Copywriting & Marketing Centre.

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Eddie

Eddie’s Copywriting & Marketing Centre

“For Copywriting, Marketing Strategies and Marketing Materials That Stick!”

Ph: 0412 288 339

For more invaluable copywriting, marketing and business tips, blogs and videos“Like” us at Eddie’s Copywriting and Marketing Centre.

6 tips to writing a powerful website landing page

Paul business owner in Melbourne emailed recently and asked

“Hi Eddie. I’m really confused, what’s a website landing page and how do I use them in my business?”

What’s a website landing page?

A website ‘landing page’, ‘squeeze page’ or jump page’ is a web page you land on or are sent to from an email with a link in it.

Okay, so why not send them directly to your website home page?

Well, let’s say you’re having a seminar, selling a new product or you have a new service and you want to generate qualified leads.

If you send them to your website home page there’s a good chance your prospect may have trouble finding your offer which means they may end up getting lost on your website.

This also means they lose interest and leave your website or they’ll keep looking around your site and forget about the special offer you wanted to make them aware of in the first place. With a dedicated website landing you take people directly to the whitepaper, free report download, webinar, seminar, teleseminar or offer you want them to respond to or register for.

Here’s some quick and easy tips and the format to writing a great website landing page of your own!

1. Thank them – Acknowledge they are in the right place with a sentence such as Thanks for responding to the email we sent you recently. Doing this ensures they know they are in the right place the second they hit your landing page as it a page specially created for them and contributes to ongoing communication which also builds trust.

2. Keep it short and simple – have a primary or core headline to support your email or offer.

3. Capture name and email address – Make sure your have an email address and name capture field on your landing page. Why? Because the whole point of this is to get people who are interested at whatever level they may be to put their hands up.

When they respond by entering their name and email address on your landing page they are saying yes I am interested or yes I want to buy your book or whatever it is you are offering on your landing page.

Examples: Landing pages can be used to register for a webinar, download a free report, take advantage of a special offer, product or service, receive free marketing tips and much more.

4. Make it short, make it sweet – Don’t make your landing page copy or the content on the page over the top or intensive. People are time poor, don’t like sharing too much personal information and if you make it a lot of copy to read, they’ll give you the flick.

5. Build Trust and credibility, reduce skeptics – I usually feature a short testimonial on the website landing pages that supports the offer, product or service when I write website landing pages for my clients. The reason I do that is it helps build credibility and trust with people and helps support the claim or offer on the landing page.

6. Privacy – People are hesitant about giving out their personal information online so make sure you have privacy policy that’s clear and easy to understand but not 4 pages long.

Following up – Whatever the purpose of your landing page is or was and people have taken you up on your offer make sure you follow up on them using email auto responders, phone, print or electronic communications. Whatever works best for you?

This lead generation and strategy is to get people to raise their hands and express a level of interest, capture their name and email address to help build your database with qualified people so they enter your marketing funnel.

Comments or suggestions? I’d love to hear your comments and if you’d like to share this with your friends go for it.

Need better conversion rates for your website landing page? click here

Until next time

Eddie Bryant,

The Guy In Charge Of Eddie’s Copywriting & Marketing Centre

Eddie's Copywriting & Marketing Centre