Recently Ronnie a SME business owner emailed me saying “Hi Jaffaman Eddie, I really love your honesty and value your copywriting and marketing tips but I have a database of about 1500 people we send our e-newsletter too but we only have a 10% open rate and zero, nada nenti sales!

So how can I improve the results on my email newsletter marketing campaigns?

Jaffaman’s Good Value, On Time, High Integrity! “Jaffaman Eddie is the ‘guy in charge’. We engaged Eddie to do some copywriting work for our building business. He was efficient, creative, enthusiastic and gave us the results we needed in the time specified. We have no hesitation in recommending Eddie!” Jo & Brad Kane J&B Projects.

Episode 3 – Another three potent tips to improve your e-newsletter results and open rates.

Hi and welcome to episode three of my five part email marketing newsletter tips. I’m Jaffaman Eddie and this weeks three email newsletter-marketing tips are

• Number 1 – Brand your e-newsletter consistently. You’d be surprised how many businesses don’t and as for the reasons well that’s none of my business that is unless you ask for my advice or a customer of mine.

My point; make sure your brand your e-newsletter and all your marketing with the same consistent branding.

• Number 2- Don’t send your e-newsletter through the holidays. People are away and your e-zine or e-newsletter will get lost in the sea of emails that person is receiving while they are away

• Number 3 – Always test and measure your e-newsletter results. What are you looking for well? Well most email marketing programs have tracking and reporting functions built in so after you’ve sent your e-newsletter look at the open rates, the bounced rates and the forward clicks.

Okay that’s it for now if you missed episode one and two of how to increase the open rates of your e-newsletter you can find them below this video. Oh and if you have a specific question about improving your e-newsletter results go ahead and email me or give me a call on 0412 288 339.

Choi for now!

Jaffaman Eddie

Episode 2 – What you can do to improve your e-zine or e-newsletter open rates.

Hi and welcome to episode two of my five part email marketing newsletter tips. I’m Jaffaman Eddie and this weeks three email newsletter-marketing tips are

• Number 1 – Subject lines if you want your email newsletter or email to get opened, attract people attention and make them want to open it with a great subject line.

I like to personalise email subject lines with the person’s name. Why?

Because it gets their attention from the generic sea of buy me emails they get each day. In split tests I’ve done I always get a higher open rate when I personalise the subject line.

Also make sure your Subject line represents the email content otherwise people are going to feel cheated and you’ll hurt future open rates.

• Number 2- Avoid using all UPPER CASE text in your subject line or email body copy. It comes off like you are shouting at people and no-one LIKES TO BE SHOUTED AT DO THEY? That upper case rule applies to all your copy online or offline!

• Number 3 – Educate, consult and advise instead of sell sell, sell! Your E-newsletter should contain information that is of use and helps our audience. Whether it is in print or electronic your newsletter should about 80% informational and 20% about your business. So don’t sell, sell sell because it’s a surefire way to turn people away.

Okay that’s it; there should be another episode next week before the Christmas break. Thanks, I’m Jaffaman Eddie and have a great day

Episode 1 – Want to improve your e-newsletter and email marketing results?

Ph: 0412 288339

Email

Join Us on Facebook

Hi!

Last week I attended my monthy Executive Alliance network meeting where we had special guests and drummers Human Rythms.

These guys were awesome and a lot of fun was had by everyone who attended. Traditionally I think this team work concept started back in in South Africa approx 15 years ago or so.

It was  a great experience and a lot of fun and showed us how we can work together without even saying a  word.

Check it out for a laugh and thanks

Eddie and the team

For more invaluable copywriting, marketing and business tips, blogs and videos“Like” us at Eddie’s Copywriting and Marketing Centre.

6 tips to writing a powerful website landing page

Paul business owner in Melbourne emailed recently and asked

“Hi Eddie. I’m really confused, what’s a website landing page and how do I use them in my business?”

What’s a website landing page?

A website ‘landing page’, ‘squeeze page’ or jump page’ is a web page you land on or are sent to from an email with a link in it.

Okay, so why not send them directly to your website home page?

Well, let’s say you’re having a seminar, selling a new product or you have a new service and you want to generate qualified leads.

If you send them to your website home page there’s a good chance your prospect may have trouble finding your offer which means they may end up getting lost on your website.

This also means they lose interest and leave your website or they’ll keep looking around your site and forget about the special offer you wanted to make them aware of in the first place. With a dedicated website landing you take people directly to the whitepaper, free report download, webinar, seminar, teleseminar or offer you want them to respond to or register for.

Here’s some quick and easy tips and the format to writing a great website landing page of your own!

1. Thank them – Acknowledge they are in the right place with a sentence such as Thanks for responding to the email we sent you recently. Doing this ensures they know they are in the right place the second they hit your landing page as it a page specially created for them and contributes to ongoing communication which also builds trust.

2. Keep it short and simple – have a primary or core headline to support your email or offer.

3. Capture name and email address – Make sure your have an email address and name capture field on your landing page. Why? Because the whole point of this is to get people who are interested at whatever level they may be to put their hands up.

When they respond by entering their name and email address on your landing page they are saying yes I am interested or yes I want to buy your book or whatever it is you are offering on your landing page.

Examples: Landing pages can be used to register for a webinar, download a free report, take advantage of a special offer, product or service, receive free marketing tips and much more.

4. Make it short, make it sweet – Don’t make your landing page copy or the content on the page over the top or intensive. People are time poor, don’t like sharing too much personal information and if you make it a lot of copy to read, they’ll give you the flick.

5. Build Trust and credibility, reduce skeptics – I usually feature a short testimonial on the website landing pages that supports the offer, product or service when I write website landing pages for my clients. The reason I do that is it helps build credibility and trust with people and helps support the claim or offer on the landing page.

6. Privacy – People are hesitant about giving out their personal information online so make sure you have privacy policy that’s clear and easy to understand but not 4 pages long.

Following up – Whatever the purpose of your landing page is or was and people have taken you up on your offer make sure you follow up on them using email auto responders, phone, print or electronic communications. Whatever works best for you?

This lead generation and strategy is to get people to raise their hands and express a level of interest, capture their name and email address to help build your database with qualified people so they enter your marketing funnel.

Comments or suggestions? I’d love to hear your comments and if you’d like to share this with your friends go for it.

Need better conversion rates for your website landing page? click here

Until next time

Eddie Bryant,

The Guy In Charge Of Eddie’s Copywriting & Marketing Centre

Eddie's Copywriting & Marketing Centre

What do Gold Coast Spring Water, Tropical Lifestyle, Gold Coast Removalists, Motorcycle Performance & DynoCentre and other businesses have in common?

Easy… They’re just some of the lucky businesses entered for their chance to win $4,000 of Copywriting in January 2011!

Earlier this year you may or may not remember but AB Earthworks won the $2,000 copywriting prize package giveaway. As a relatively new Gold Coast Earthworks business, they were over the moon and couldn’t believe their luck that they’d won the $2,000 of copywriting from us which they say is already making a great impact on their marketing returns now and into 2011.

Anyway, that campaign was so successful we’re doing it again only this time, IT’S BIGGER AND BETTER and worth a Whopping $4,000!

That’s right I’ve  doubled the prize amount to $4,000 of copywriting that your business could win, but like everything you have to be in to win it!

So here’s what you need to do.

Getting your FREE BONUS entry for your chance to win is easy! Simply use us for any copywriting project or projects you have that’s valued at $800 or more and you’ll receive a free entry for your chance to win.

So whether you have a urgent need for a copywriter before your marketing comes crashing down or you’re just curious, contact me today for a no obligation costing!

Phone 0412 288 339 or click here

Stuff about the draw – To receive one FREE entry for your chance to win the *$4,000 copywriting package, your project must be written by us and the total cost of your project must be over $800 + GST or more. Projects under the value of $800 do not receive a FREE Entry to this draw. Draw starts July 31st, 2010, closes January 31st, 2011. Winner drawn February 1st, 2011. Winner notified by phone or email and winner will win $4,000 in copywriting  services for their business. You must have a letter or other copywriting project written by us and paid for in full to receive your free bonus entry into this draw.

Have an awesome day

Eddie

I want help you get additional exposure for articles you’ve already written or are about to write with backlinks back to your website for free?

Is that okay?

So I’m looking for good informational and useful articles to feature on my website, blogs, newsletters and other marketing and thought you may like to contribute.

The articles can be about your expertise in IT, business training, self improvement, copywriting, web design, sales training, networking, graphic design, business finance, internet marketing and health and fitness.

And because I have a wide range of customers who have all sorts of wonderful products and services don’t exclude your article to the general descriptions above.

Submit your article here.

Article submission criteria

1. Any article you submit must you or a staff member write your original work and submitted with your permission.

2. Articles need to be about 300 – 700 words in length, contain a headline and content that’s interesting and useful to people.

3. Supply your articles in MS Word format with your website address, business name and title.

My editor for release in future email marketing, newsletters and blogs will review all articles submitted.

Submit your article here.

Thank you, I look forward to publishing your articles.

Eddie and the team

Eddie’s Copywriting & Marketing Centre

Ph: 0412 288 339

Email

Worlds Best internet marketers are giving away heaps of free stuff worldinternetsummitfreebies

Have fun with it

Eddie

Effective email writing tips

This week I’d thought I’d share with you 4 ways you can improve on writing emails so you can connect and engage your reader on a much deeper level to help increase your sales, your email marketing automation and email effectiveness.

But before we get into that, I’d like you to have a think about how you and other people use email for a second?

Most people use email to communicate with suppliers, friends, prospects, co-workers, and family in their own voice, personality and tone right? So with that in mind let’s get into it…

• Writing effective email tip 1

Focus on your reader

No matter what you’re writing or whom you’re writing to, you are writing to one person who has thoughts and feelings of their own. So, a great way to keep one persons attention is to make the email about him or her. Focus the email on them. Keep in mind that your reader is time poor, and even if they do know you they need to know early on that the email is about them so get to the meat early for your reader.

• Writing effective email tip 2

Show you care

Showing the reader you care about them using your passion, personality and honesty in your email tone is a proven formula to having your reader feel like you understand them. Before writing your email ask yourself Why are you writing to them? What benefit do you want them to get out of it? When you do this sincerely your reader will feel like you understand them. It shows you are there to help them.

• Writing effective email tip 3

Stay focused on the one big idea

If there is too much information and too many ideas in your email the reader will become confused and fail to understand the message you’re trying to deliver. So before writing your email (and any other copy), write what the big idea is and what the purpose of your email is. What is the one specific thought, feeling, or action you want to stimulate or inspire them to take?

• Writing effective email tip 4

Make it an easy read

Avoid writing your email copy so it goes across the entire screen and having big blocks of copy as they are harder to read. Keep the copy in your email in short chunks and use subheads to break up copy so it is an easy read for the reader.

Want  more effective email communications and increased business without the hard work, uncertainty and stress of writing them yourself?

Save Time, Money and Energy With This Email Template Library CD. Just Copy, paste and send

If your emails aren’t getting the results you want this is for you!

Consisting of some of the most successful email campaigns  I’ve ever written this email template library CD is sure to make your emailing easier, quicker and more profitable!

This fantastic library of email templates consists of:

• 2 different introductory email templates

• A 3 stage complete email campaign consisting of Stages 1, 2 & 3

• 2 different payment reminder emails and 2 thanks for your business emails!

And if these emails don’t improve your email process and conversion rates, I’ll give you your money back no questions asked and at just $5.50 an email for a total price of just $49.99 you won’t find better value anywhere else .

To order your email library template  CD today for just $49.99 email me at:  Email Library CD

Have a great day

Eddie

The Guy In Charge

Eddie’s Lead Generation Copywriting & Marketing Centre

“For Copywriting, Marketing Strategies and Marketing Collateral That Stick!”

Phone: 0412 288 339

Email: Eddie

Headquarters: Suite 1, Level 1, 18 Brendan Drive, Nerang, Qld, 4211

Eddie’s Lead Generation Copywriting & Marketing Centre

Eddie and his team have been writing lead generation copy for business websites, letters, Direct mail packages, video scripts, print ads, flyer’s, emails, sms campaigns and much more for business owners big and small all over the world since 2003. His passion for copywriting, group & private copywriting coaching, personal brand image techniques and infotainment help you reach more clients more effectively for increased return on your marketing spend without any hype, marketing jargon or advertising fluff.