11 tips to improve your sales copy today.

While writing website copy and print copy are different, you can use the general guildelines below to improve your returns and marketing messages on both.

1. Have a headline that attracts your target audiences attention. Use a customer benefit solution headline, us the word ‘YOU’ in headline or even include your offer in the headline. “Get to the meat early.”

2. Make sure you read your copy out loud to someone so you can hear where sentences should end and begin and if the copy you wrote makes sense.

3. Use  testimonials.

4. Include your guarantee. The longer your guarantee the better off you’ll be and testimonials build credibility with new prospects.

5. Break up large paragraphs of copy with subheaders. People are scan readers.

6. Use images, people think in pictures.

7. Use a PS. Use your offer as a close in your PS, to drive home your guarantee, add any free bonus you have in your offer or as a call to action.

8. Break up sentences and paragraphs. Don’t have paragraphs of copy that are all 4 lines in length.

9. Use a case study in your print marketing, company profiles, website or blogs.

10. Write in terms of benefits using the language and tone your target audience use.

11. Have a call to action. Tell people what desired action you’d like them to take.

Now there are lot’s more so if you have one of your own, we’d love to hear it.

Share and enjoy

Until next time

Jaffaman Eddie

Ph: 0412 288 339

Email Jaffaman

Hi, here’s just some of the projects we completed in October

and thanks to everyone for your support, trust and business.

Business name                     Project

Putney Plumbing - Generic flyer campaign, Shaun Jenkins

CRC Business Solutions – website copy, Director Richard Croaker

Factory Direct Gazebo’s – sales letter website copy, Managing Director, Matt Buchel

Computer Training Options – website copy, Managing Director, Rosy Jansen

Gold Coast Hospital Foundation Child and Youth Appeal - direct mail campaign, CEO Mark Hindle

Coastscape – copywriter for a day package, Director Scott Williams

Decorative Lighting – email campaign with Tagline creation, Managing Director Tony Norrie

“Thanks Eddy.

Just the tag you created is worth the

money we  paid you…thanks

A $$$$$MILLION!

“Love the auto responder emails you wrote

too and will tell you how we go.”

Tony Norrie

Decorative Lighting & Display

“Lighting Up Landscapes, Celebrations & Corporate

Events With Dazzling Lighting.”

www.decolight.com.au

Have a great day

Jaffaman Eddie and the ECMC team

Ph: 0412 288 339

Email Jaffaman

Hi VIP and Bulletin Blast subscriber.

Does every ad, sales letter, and web marketing piece you create produce the results you’re really after?

Are they as profitable as you’d like them to be?

Even if your print or online ads, sales letters or emails are doing alright… even if you’re squeezing out a few sales on the Internet… wouldn’t you like to increase your results by 2%, 5%, 7% or more?

Well, here’s some affordable and practical November Business Boosters to help you achieve that with some added value free bonuses thrown in

which are not available to the general public as my way of saying ‘Thanks’.

Business Booster nov

Get a bonus entry for a chance to win $3,000 of copywriting and marketing in 2012!

Oh and they all come with a free entry for your business to win an awesome $3,ooo of copywriting and marketing

from us in January 2012.

Book your Business Booster today while you can whether you’re

around the corner, interstate or overseas.

Phone: 0412 288 339 or email me.

Just What I needed…

“Hi Eddie!

“Thank you again for a fun filled, productive

and creative copywriting Business Injector coffee session yesterday

Eddie, as this is exactly what I needed to start

creating a web presence and Facebook

business page.

“The session was extremely valuable for me

and time well invested, as I gained loads of

helpful tips and strategies to take away

and implement, and I have a clearer plan

re steps and actions to take.

“You truly are the word master and

social media guru, thanks Eddie!”

Karen Low, Coach Me Now

Have a great day and thanks.

Jaffaman Eddie and the ECMC team

T.G.I.C.

Phone: 0412 288 339

Email

What V.I.P. Karen Low of ‘Coach Me Now’  got out of her recent SME Business and Copywriting Coffee session with Jaffaman…

Garry Metcalfe… Long time Bulletin Blast Subscriber, first time client had this to say…

“Had My Copywriter For A Day” with Eddie and I got to say, I am blown away. ”He came into my business, he re-worked the headline body copy and call to action on several pages of my new website before it launches and it’s much more powerful and grabbing. He even had time to edit a generic flyer for me as well.

“Best $399 I’ve ever spent. I love his energy, passion, how he works and explains it and the free $297 bonus marketing strategy report will be put to good use. After having him here, I would have been happy to pay full amount but at 57% off, it was too good to pass up.Great stuff Jaffaman, thanks.”

Garry Metcalfe.

So what’s it all about?…

Don’t know about you, but I’m sick of everything going up!

So to combat the rising costs of electricity, water and operating a business I wanted to do something that would

really help you and help me say ‘thanks’ for your support at the same time.

So here’s what I’ve come up with.

Below are some copywriting specials that are up to 56% off the normal price.

They are available until September 8th, 2011 and they all come with a money back guarantee and my own guarantee of quality service.

I hope you can use and cash in on these massive savings while you can.

If you like give me a call on 0412 288 339 or email me here to book or just to say ‘Hi’. I’d love to hear from you either way.

Thanks again

Yours in copywriting, marketing and personal branding

Jaffaman Eddie and The ECMC team.

“Igniting Words Into Money Since 2003.”

Ph: 0412 288 339

To book or order

Become a ‘Fan of the Jaffaman’ at Eddie’s Copywriting & Marketing Centre for more Eddie Infotainment TV sessions, blogs and tips on copywriting, marketing and business.

5 benefits of using Social media in business…

1. It’s FREE Exposure and Branding! Use You Tube, Tube Mogul, Twitter, Facebook Flickr and LinkedIn to engage and educate people about your product or services.

2. Create Backlinks and website traffic! With social media use can drive large amounts of traffic and backlinks for your company website. Example: Write testimonials for service providers to get your link on their website. That’s a backlink.

3. Hold competitions make announcements – Use social media to inform people of a new product, service, new development or a competition in your business quicker than ever before.

4. Promote clearance or special offers – Use it to promote special offers that are only available to members of your social networks.

5. Feature articles, tips or industry developments on your website then do a small post to your social networks with a link that drives them back to your website for all the information.

Reasons why you should consider using social media:

It’s natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones.

It’s defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.

It’s low-cost/high returns. If done by yourself, costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.

Social media compliments other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

How to launch a business, product or service using social media

Let’s say you want to open up a new nail salon business. Instead of spending thousands of dollars placing ads in local newspapers and publications here’s how you can use social media.

STEP 1. Grab a Facebook Page, Twitter Profile, YouTube account, LinkedIn and a Flickr account.

STEP 2. Six weeks or so before your grand opening or product launch you start growing your community.

You use the search function in Twitter, Facebook and LinkedIn to engage with potential customers by running localised, real time searches for people talking about nails, manicures, and other related services.

STEP 3. You then post videos and pictures to your YouTube account of you getting your location ready for opening day.

You notice that as you spend more time on these networks, more people are talking to you and you’re expanding your reach.

STEP 4. Then three weeks or more before the grand opening, you announce your running a competition. You upload photos or video of the worst nails you’ve seen and ask your social media community to do the same. The winner with the worst nails gets free nail treatments for a month or something as their prize. Your Internet audience loves the contest. After all, who hasn’t had a bad haircut before?

By now, photos are uploaded, videos are being posted and people are spending time with you and your brand. By the time opening day runs around, you’ve built up so much interest in your nail Salon that people are dying to find out more. On opening day, you send out a digital coupon to your social network – 20% off of a nail treatment if you mention the network you found it on.

People with good nails, bad nails and downright ugly nails come into your Salon in droves, coupons in hand.

Even after opening day, your social media efforts continue to pay off as people talk about your Salon to their friends, and your brand starts to grow through word of mouth. You continue to engage in the coming months by posting regular videos and photos of the services you provide. Your booking book is filled for the next 6 months – and all because you spent a few hours with some social media tools.

Lead Generation

Through the power of Twitter Search, you’re able to search for people who are talking about bad nails within 5km, 10km or 30kms of your nail Salon. Whenever someone mentions a bad nail experience, you’re able to start up a conversation, and offer them a special offer or price on a “I can fix your nail problem for you”. Over time, about 50% of the people you offer this coupon to come in, and of those, let’s say anywhere from 20% – 40% come back for another nail treatment. That’s powerful.

You’ve maintained your Flickr and YouTube accounts since launch, and every now and then, you’ll post a coupon code in a photo or video. You estimate that you get about 5 extra people coming in for nail treatments each month, and the average customer value of these is about $25 more than standard walk-ins.

The great aspect of social media is with proper attention, it significantly expands the entry points for your brand and business. Now, instead of customers finding you through just Google Search, or the Yellow Pages, they can find you through Search, Twitter, Facebook, LinkedIn, YouTube, Flickr, and many, many more.

Goodwill

What’s even more powerful with social media is its capabilities for engaging people while generating exposure for your company and brand. If people are involved with you on an emotional level, they will be much more likely to refer friends and family to your business, as well as talk positively about your brand.

Good luck with it, best wishes Eddie For more FREE copywriting, marketing and other

Become a ‘Fan of the Jaffaman’ at Eddie’s Copywriting & Marketing Centre for more Eddie Infotainment TV sessions, blogs and tips on copywriting, marketing and business.

Hi!

As business owners you and I both know these days we need more than just one source of lead generation for our business.

So, over the next few bulletin blast editions you’re in for a treat because I’ll be sharing some of most popular lead generation strategies I and others use  that you can put to work in your own business as well. Some may be strategies you’ve heard or used before. Some may work for you, some may not but if your sick high priced advertising that brings little or no results you owe it to yourself and your business to at least test them.

Okay here’s five lead generation strategies for February.

1. Preferred Customer Card.

This is a small card about the size of a business card I use and send to my customers who have spent a certain amount of money with me. This helps turn one times buyers into two, three and more times buyers and entitles my customers to specific services and price savings from Eddie’s Copywriting & Marketing Centre.

2. Use fax broadcasts.

In this day and age of electronic media, some businesses are receiving quite good results using fax broadcasts on their acquisition (new customer campaigns) and their back-end (previous customers campaigns). Something to at least consider.

3. Online Forums.

I’ll say it once and I’ll say it again. “People love to buy, but hate to be sold.” Based on my experiences, taking part, offering your opinion and giving advice where people are asking for it and not selling in online forums is invaluable to helping build relationships with people around the corner or around the world. It also helps position you as the go to expert in your chosen field and helps drive brand awareness.

4. Write a report and give strategic alliances permission to rebrand it as their own.

Step 1. First write a report that your target audience would find useful. 11 Tips to writing a company brochure as an example.

Step 2. Let one or more strategic alliance services you have know that they can rebrand your report as their own and offer it to their clients. In my case I could offer my report to printers, website design and development companies, network groups, media, marketing service companies, online forums and a few more businesses.

Step 3. The only requirement for them to rebrand your report and use it as their own is to make sure the report still has your web links in it.

5. Create traffic and leads with your Email signature files.

We all receive, read and reply to plenty of emails each day so instead of just having your name, logo and contact details on the bottom of your emails let’s help drive some traffic to your website and build your database with a percentage of qualified prospects.

Just include something of value for people that’s free on your website or that people have to phone you for.

• Example: For FREE copywriting tips so your website copy converts more prospects into buyers, visit www.creativecopywriting.com.au or phone 0412 288 339.

Or something of value such as “Want to avoid Financial ruin In Your Business? For a FREE on-site consultation valued at $117 at your business book online at <website address> or phone <88888888888> TODAY. Hurry FREE consultations are limited each month.

You can just about apply this concept to any nearly any product or service and the benefits of this are:

• People who download your report or ring are putting their hand up saying I am interested so they are qualified prospects to a point.

• It helps position your business as the go to experts

• It helps build your database with the right type of people to put in your marketing funnel.

• It helps drives ‘Top Of Mind’ brand awareness.

Got a lead generation strategy you’d like to share?

We’d love to hear it so please leave a comment.

Until next month, be safe and have fun.

Eddie & The Team.

“Download This  Gift Certificate To Save $97 On Any Business Copywriting or Marketing You Need And Go Into The Draw For Your Chance to WIN a 4 night stay at the Grand Chancellor!”

Hurry expires 25/2/2011. For a complete list of other business services check out: www.askernie.com.au

Let’s connect and share! For more Eddie Infotainment TV sessions, blogs and tips on branding, marketing, copywriting and business “Like” us at Eddie’s Copywriting & Marketing Centre.

Hi here’s a free E -book from legend Michael Fortin chock of block full of Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business.

Check it out and use it, it’s great!

10 Commandments of Power positioning

Find out more about Michael Fortin

No marketing effort is worth a cent if no one reads it!

Buy One, Get One Free Website Copy!

Eddie

Eddie’s Copywriting & Marketing Centre

“For Copywriting, Marketing Strategies and Marketing Materials That Stick!”

Ph: 0412 288 339

For more invaluable copywriting, marketing and business tips, blogs and videos“Like” us at Eddie’s Copywriting and Marketing Centre.

6 tips to writing a powerful website landing page

Paul business owner in Melbourne emailed recently and asked

“Hi Eddie. I’m really confused, what’s a website landing page and how do I use them in my business?”

What’s a website landing page?

A website ‘landing page’, ‘squeeze page’ or jump page’ is a web page you land on or are sent to from an email with a link in it.

Okay, so why not send them directly to your website home page?

Well, let’s say you’re having a seminar, selling a new product or you have a new service and you want to generate qualified leads.

If you send them to your website home page there’s a good chance your prospect may have trouble finding your offer which means they may end up getting lost on your website.

This also means they lose interest and leave your website or they’ll keep looking around your site and forget about the special offer you wanted to make them aware of in the first place. With a dedicated website landing you take people directly to the whitepaper, free report download, webinar, seminar, teleseminar or offer you want them to respond to or register for.

Here’s some quick and easy tips and the format to writing a great website landing page of your own!

1. Thank them – Acknowledge they are in the right place with a sentence such as Thanks for responding to the email we sent you recently. Doing this ensures they know they are in the right place the second they hit your landing page as it a page specially created for them and contributes to ongoing communication which also builds trust.

2. Keep it short and simple – have a primary or core headline to support your email or offer.

3. Capture name and email address – Make sure your have an email address and name capture field on your landing page. Why? Because the whole point of this is to get people who are interested at whatever level they may be to put their hands up.

When they respond by entering their name and email address on your landing page they are saying yes I am interested or yes I want to buy your book or whatever it is you are offering on your landing page.

Examples: Landing pages can be used to register for a webinar, download a free report, take advantage of a special offer, product or service, receive free marketing tips and much more.

4. Make it short, make it sweet – Don’t make your landing page copy or the content on the page over the top or intensive. People are time poor, don’t like sharing too much personal information and if you make it a lot of copy to read, they’ll give you the flick.

5. Build Trust and credibility, reduce skeptics – I usually feature a short testimonial on the website landing pages that supports the offer, product or service when I write website landing pages for my clients. The reason I do that is it helps build credibility and trust with people and helps support the claim or offer on the landing page.

6. Privacy – People are hesitant about giving out their personal information online so make sure you have privacy policy that’s clear and easy to understand but not 4 pages long.

Following up – Whatever the purpose of your landing page is or was and people have taken you up on your offer make sure you follow up on them using email auto responders, phone, print or electronic communications. Whatever works best for you?

This lead generation and strategy is to get people to raise their hands and express a level of interest, capture their name and email address to help build your database with qualified people so they enter your marketing funnel.

Comments or suggestions? I’d love to hear your comments and if you’d like to share this with your friends go for it.

Need better conversion rates for your website landing page? click here

Until next time

Eddie Bryant,

The Guy In Charge Of Eddie’s Copywriting & Marketing Centre

Eddie's Copywriting & Marketing Centre

What do Gold Coast Spring Water, Tropical Lifestyle, Gold Coast Removalists, Motorcycle Performance & DynoCentre and other businesses have in common?

Easy… They’re just some of the lucky businesses entered for their chance to win $4,000 of Copywriting in January 2011!

Earlier this year you may or may not remember but AB Earthworks won the $2,000 copywriting prize package giveaway. As a relatively new Gold Coast Earthworks business, they were over the moon and couldn’t believe their luck that they’d won the $2,000 of copywriting from us which they say is already making a great impact on their marketing returns now and into 2011.

Anyway, that campaign was so successful we’re doing it again only this time, IT’S BIGGER AND BETTER and worth a Whopping $4,000!

That’s right I’ve  doubled the prize amount to $4,000 of copywriting that your business could win, but like everything you have to be in to win it!

So here’s what you need to do.

Getting your FREE BONUS entry for your chance to win is easy! Simply use us for any copywriting project or projects you have that’s valued at $800 or more and you’ll receive a free entry for your chance to win.

So whether you have a urgent need for a copywriter before your marketing comes crashing down or you’re just curious, contact me today for a no obligation costing!

Phone 0412 288 339 or click here

Stuff about the draw – To receive one FREE entry for your chance to win the *$4,000 copywriting package, your project must be written by us and the total cost of your project must be over $800 + GST or more. Projects under the value of $800 do not receive a FREE Entry to this draw. Draw starts July 31st, 2010, closes January 31st, 2011. Winner drawn February 1st, 2011. Winner notified by phone or email and winner will win $4,000 in copywriting  services for their business. You must have a letter or other copywriting project written by us and paid for in full to receive your free bonus entry into this draw.

Have an awesome day

Eddie

I want help you get additional exposure for articles you’ve already written or are about to write with backlinks back to your website for free?

Is that okay?

So I’m looking for good informational and useful articles to feature on my website, blogs, newsletters and other marketing and thought you may like to contribute.

The articles can be about your expertise in IT, business training, self improvement, copywriting, web design, sales training, networking, graphic design, business finance, internet marketing and health and fitness.

And because I have a wide range of customers who have all sorts of wonderful products and services don’t exclude your article to the general descriptions above.

Submit your article here.

Article submission criteria

1. Any article you submit must you or a staff member write your original work and submitted with your permission.

2. Articles need to be about 300 – 700 words in length, contain a headline and content that’s interesting and useful to people.

3. Supply your articles in MS Word format with your website address, business name and title.

My editor for release in future email marketing, newsletters and blogs will review all articles submitted.

Submit your article here.

Thank you, I look forward to publishing your articles.

Eddie and the team

Eddie’s Copywriting & Marketing Centre

Ph: 0412 288 339

Email