11 tips to improve your sales copy today.

While writing website copy and print copy are different, you can use the general guildelines below to improve your returns and marketing messages on both.

1. Have a headline that attracts your target audiences attention. Use a customer benefit solution headline, us the word ‘YOU’ in headline or even include your offer in the headline. “Get to the meat early.”

2. Make sure you read your copy out loud to someone so you can hear where sentences should end and begin and if the copy you wrote makes sense.

3. Use  testimonials.

4. Include your guarantee. The longer your guarantee the better off you’ll be and testimonials build credibility with new prospects.

5. Break up large paragraphs of copy with subheaders. People are scan readers.

6. Use images, people think in pictures.

7. Use a PS. Use your offer as a close in your PS, to drive home your guarantee, add any free bonus you have in your offer or as a call to action.

8. Break up sentences and paragraphs. Don’t have paragraphs of copy that are all 4 lines in length.

9. Use a case study in your print marketing, company profiles, website or blogs.

10. Write in terms of benefits using the language and tone your target audience use.

11. Have a call to action. Tell people what desired action you’d like them to take.

Now there are lot’s more so if you have one of your own, we’d love to hear it.

Share and enjoy

Until next time

Jaffaman Eddie

Ph: 0412 288 339

Email Jaffaman

“Successful Elements For Lead Generation On Print Ads & Flyers!”

#1. Headline- Anyone in marketing knows the headline is used to powerfully stop the reader in his/her tracks and lead the reader into the body copy – usually based on the primary BENEFIT of the product or service being offered.

#2. Sub Headings – usually based on BENEFITS and used to break up the body copy into easily readable segments. People are scan readers!

#3. Body Copy – traditionally short, powerful motivating sentences that create an emotion in the reader, leading them to the creation of a desire for the product or service you have.

#4. Call to action – Test after test has demonstrated that you need to tell the prospect what to do Example:  Phone now, Fill in the Order form now, visit your website for a free report.

#5: Illustration of product /service in use – Experienced marketers know their ads always pull better response when they show people a large illustration of their product/service being used.

#6. Testimonials – build credibility with new prospects on the product or service being offered.

#7. Benefit Selling Copy – flyers, print ads and all marketing copy that talk about products/services, don’t pull as well as ads that highlight the product/services benefits.

#8. Other Elements – Cut-Off Date for orders, Special Offers, make prospect feel he/she is getting something “extra” by purchasing this way rather than usual channels, Money Back Guarantee’s, good layout & design, important for readability and include email and web address to drive immediate orders and response as 99% of people will go to your website to make sure you are for real.

Hope this helps, have an awesome day and I’d love to hear your comments!

Eddie