Hi, here’s just some of the projects we completed in October

and thanks to everyone for your support, trust and business.

Business name                     Project

Putney Plumbing - Generic flyer campaign, Shaun Jenkins

CRC Business Solutions – website copy, Director Richard Croaker

Factory Direct Gazebo’s – sales letter website copy, Managing Director, Matt Buchel

Computer Training Options – website copy, Managing Director, Rosy Jansen

Gold Coast Hospital Foundation Child and Youth Appeal - direct mail campaign, CEO Mark Hindle

Coastscape – copywriter for a day package, Director Scott Williams

Decorative Lighting – email campaign with Tagline creation, Managing Director Tony Norrie

“Thanks Eddy.

Just the tag you created is worth the

money we  paid you…thanks

A $$$$$MILLION!

“Love the auto responder emails you wrote

too and will tell you how we go.”

Tony Norrie

Decorative Lighting & Display

“Lighting Up Landscapes, Celebrations & Corporate

Events With Dazzling Lighting.”

www.decolight.com.au

Have a great day

Jaffaman Eddie and the ECMC team

Ph: 0412 288 339

Email Jaffaman

Become a ‘Fan of the Jaffaman’ at Eddie’s Copywriting & Marketing Centre for more Eddie Infotainment TV sessions, blogs and tips on copywriting, marketing and business.

Hi!

As business owners you and I both know these days we need more than just one source of lead generation for our business.

So, over the next few bulletin blast editions you’re in for a treat because I’ll be sharing some of most popular lead generation strategies I and others use  that you can put to work in your own business as well. Some may be strategies you’ve heard or used before. Some may work for you, some may not but if your sick high priced advertising that brings little or no results you owe it to yourself and your business to at least test them.

Okay here’s five lead generation strategies for February.

1. Preferred Customer Card.

This is a small card about the size of a business card I use and send to my customers who have spent a certain amount of money with me. This helps turn one times buyers into two, three and more times buyers and entitles my customers to specific services and price savings from Eddie’s Copywriting & Marketing Centre.

2. Use fax broadcasts.

In this day and age of electronic media, some businesses are receiving quite good results using fax broadcasts on their acquisition (new customer campaigns) and their back-end (previous customers campaigns). Something to at least consider.

3. Online Forums.

I’ll say it once and I’ll say it again. “People love to buy, but hate to be sold.” Based on my experiences, taking part, offering your opinion and giving advice where people are asking for it and not selling in online forums is invaluable to helping build relationships with people around the corner or around the world. It also helps position you as the go to expert in your chosen field and helps drive brand awareness.

4. Write a report and give strategic alliances permission to rebrand it as their own.

Step 1. First write a report that your target audience would find useful. 11 Tips to writing a company brochure as an example.

Step 2. Let one or more strategic alliance services you have know that they can rebrand your report as their own and offer it to their clients. In my case I could offer my report to printers, website design and development companies, network groups, media, marketing service companies, online forums and a few more businesses.

Step 3. The only requirement for them to rebrand your report and use it as their own is to make sure the report still has your web links in it.

5. Create traffic and leads with your Email signature files.

We all receive, read and reply to plenty of emails each day so instead of just having your name, logo and contact details on the bottom of your emails let’s help drive some traffic to your website and build your database with a percentage of qualified prospects.

Just include something of value for people that’s free on your website or that people have to phone you for.

• Example: For FREE copywriting tips so your website copy converts more prospects into buyers, visit www.creativecopywriting.com.au or phone 0412 288 339.

Or something of value such as “Want to avoid Financial ruin In Your Business? For a FREE on-site consultation valued at $117 at your business book online at <website address> or phone <88888888888> TODAY. Hurry FREE consultations are limited each month.

You can just about apply this concept to any nearly any product or service and the benefits of this are:

• People who download your report or ring are putting their hand up saying I am interested so they are qualified prospects to a point.

• It helps position your business as the go to experts

• It helps build your database with the right type of people to put in your marketing funnel.

• It helps drives ‘Top Of Mind’ brand awareness.

Got a lead generation strategy you’d like to share?

We’d love to hear it so please leave a comment.

Until next month, be safe and have fun.

Eddie & The Team.

“Download This  Gift Certificate To Save $97 On Any Business Copywriting or Marketing You Need And Go Into The Draw For Your Chance to WIN a 4 night stay at the Grand Chancellor!”

Hurry expires 25/2/2011. For a complete list of other business services check out: www.askernie.com.au

Become a ‘Fan of Jaffaman’ at Eddie’s Copywriting & Marketing Centre for more Eddie Infotainment TV sessions, blogs and tips on copywriting, marketing and business.

Hi here’s a few photo’s of some great people I met from recent copywriting presentations  I’ve done  on copywriting, social media and website copywriting on the Gold Coast lately!

"Critiquing, tearing apart and reworking the website home page content for one brave business owner!"

"What The?"

"Eddie and Mylinda from Clearview Creations" October 2010

"Eddie and Tom Budgen" October 2010

October 2010

"Wayne and Eddie chillin" October 2010

"Eddie and cartoonist Keith Brooker"

"Team Berroca mastermind group"

"Give me Five For Kids Open Marketing Day Event, June 30th"

"Getting my copywriting and marketing brains picked!"

Enter today for your chance to win a FREE 4 hour copywriting and marketing session valued at $432!

Effective email writing tips

This week I’d thought I’d share with you 4 ways you can improve on writing emails so you can connect and engage your reader on a much deeper level to help increase your sales, your email marketing automation and email effectiveness.

But before we get into that, I’d like you to have a think about how you and other people use email for a second?

Most people use email to communicate with suppliers, friends, prospects, co-workers, and family in their own voice, personality and tone right? So with that in mind let’s get into it…

• Writing effective email tip 1

Focus on your reader

No matter what you’re writing or whom you’re writing to, you are writing to one person who has thoughts and feelings of their own. So, a great way to keep one persons attention is to make the email about him or her. Focus the email on them. Keep in mind that your reader is time poor, and even if they do know you they need to know early on that the email is about them so get to the meat early for your reader.

• Writing effective email tip 2

Show you care

Showing the reader you care about them using your passion, personality and honesty in your email tone is a proven formula to having your reader feel like you understand them. Before writing your email ask yourself Why are you writing to them? What benefit do you want them to get out of it? When you do this sincerely your reader will feel like you understand them. It shows you are there to help them.

• Writing effective email tip 3

Stay focused on the one big idea

If there is too much information and too many ideas in your email the reader will become confused and fail to understand the message you’re trying to deliver. So before writing your email (and any other copy), write what the big idea is and what the purpose of your email is. What is the one specific thought, feeling, or action you want to stimulate or inspire them to take?

• Writing effective email tip 4

Make it an easy read

Avoid writing your email copy so it goes across the entire screen and having big blocks of copy as they are harder to read. Keep the copy in your email in short chunks and use subheads to break up copy so it is an easy read for the reader.

Want  more effective email communications and increased business without the hard work, uncertainty and stress of writing them yourself?

Save Time, Money and Energy With This Email Template Library CD. Just Copy, paste and send

If your emails aren’t getting the results you want this is for you!

Consisting of some of the most successful email campaigns  I’ve ever written this email template library CD is sure to make your emailing easier, quicker and more profitable!

This fantastic library of email templates consists of:

• 2 different introductory email templates

• A 3 stage complete email campaign consisting of Stages 1, 2 & 3

• 2 different payment reminder emails and 2 thanks for your business emails!

And if these emails don’t improve your email process and conversion rates, I’ll give you your money back no questions asked and at just $5.50 an email for a total price of just $49.99 you won’t find better value anywhere else .

To order your email library template  CD today for just $49.99 email me at:  Email Library CD

Have a great day

Eddie

The Guy In Charge

Eddie’s Lead Generation Copywriting & Marketing Centre

“For Copywriting, Marketing Strategies and Marketing Collateral That Stick!”

Phone: 0412 288 339

Email: Eddie

Headquarters: Suite 1, Level 1, 18 Brendan Drive, Nerang, Qld, 4211

Eddie’s Lead Generation Copywriting & Marketing Centre

Eddie and his team have been writing lead generation copy for business websites, letters, Direct mail packages, video scripts, print ads, flyer’s, emails, sms campaigns and much more for business owners big and small all over the world since 2003. His passion for copywriting, group & private copywriting coaching, personal brand image techniques and infotainment help you reach more clients more effectively for increased return on your marketing spend without any hype, marketing jargon or advertising fluff.

My next challenge, to help 10 business owners improve their marketing strategy or lead generation marketing collateral in one day! – On Thursday May 6th from 7:00am – 10:00pm, something really specials going to happen. I’m giving 10 business owners the chance to get a breathe of fresh air and new perspective into their marketing strategy and collateral by practically giving away 10  marketing strategy sessions!

We’ll discuss what you are doing now, map out a strategy about where you are now, where you want to go and how you can reach reach the clients you really want and much more.

Either way, as long as you take the notes or record the session, you’ll walk out of my office with a roughed out bullet point plan so you can move forward and achieve better marketing results, clearer direction and focus in business and marketing!

Plus every marketing strategy session holder gets a FREE BONUS of taking one of two e-books home with them as well which is valued at $39.95 as well and free entry for their chance to win $2,000 of copywriting & marketing from me in July.

Now these 75 minute sessions aren’t for the faint-hearted or for someone looking for magic bullet suggestions. And although I’m not a business coach, I do have 14 years direct response copywriting and 24 years of varied marketing hands on experiences under my belt. I also operate two businesses of my own and both have started from the ground up, so I have heaps of innovative and proven marketing and copywriting experiences to share and help you with, if you let me.

Okay, these are the terms if you want one of the 10 marketing strategy sessions with me for just $79.95  on Thursday May 6th 7:00am – 10:00pm

1. One session only per business –   you can bring more than one person from your business if you want

2. You take all the notes of our session, I’m happy for you to bring a tape recorder if you want.

3. Free E-BOOK Bonus – Every attendee gets a choice of grabbing a free copy of my “How to Promote Yourself For Low Cost” E-book valued at $39.95 or you can have a copy of my “24 DIY Copywriting Tips For Lead Generation And Sales On Websites” e-book valued at $39.95, your choice. That’s sent to you in PDF format after the session.

4. FREE entry for a chance to win my $2,000 copywriting and marketing package in July

5. Know your stuff. If I ask you what happens after someone downloads a free report or something off your website and you don’t know, you need to know. I can’t help you create new and repeat business if you don’t give me the full picture, so know your stuff and your processes!

6. Come prepared. Bring anything and everything! Any flyers, sales letters, emails you’ve written or whatever you use to acquire new clients or keep existing clients buying I want to see the main marketing pieces you use so we can discuss how we can improve them!

7. Each session is private and confidential and kept to 75 minutes exactly

8. Cancellation – If you book a session and you cancel or don’t show, you owe me $177 + GST for the inconvenience and for locking someone else out of getting a session with me

9. First in, first served. When you book your session give me your preferred time for our 75 minute session on Thursday May 6th between the hours of 7:00am – 10:0pm. I’ll confirm that time with you, but once the 10 spots are gone, they’re gone forever

10. Payment of $79.95 needs to be paid in advance

11. You come to my office at Nerang, Gold Coast Qld for the session.

So if you’re in a rut, are unclear or confused about how and who you could be marketing your business to or need a breathe of fresh air and new perspective into your marketing strategy, book your 75 minute exclusive marketing strategy session with me for Thursday May 6th for just $79.95 right now.

To book, just click here and complete the form or phone me on: 0412 288 339 during business hours

Thanks and until next time, be safe

Eddie

The answer: consistency, plain and simple.

Sarah Millenson, SME, Northern Territory

30 Words Or Less Copywriting Challenge

In 30 words or less describe why you want a lead generation marketing message makeover from me on any marketing collateral you have such as a website, sales letter or anything else in your marketing arsenal for just $99!

One winner will be selected and will receive lead generation copy written by me on the marketing piece of their choice for just $99 all before Dec 24th, 2009.

The drawn winner will need to be available to visit me at my office next Tuesday. Sorry to my friends overseas, you can enter though we just won’t meet each other at my office.

Entries close this Friday Dec 18th so apply now in 30 words or less to be in the draw to win new lead generation copy for just $99 for your core marketing piece by emailing me at: Copywriting makeover

Eddie

Having a few troubles qualifying buyers and people questioning your price? Here’s a few video tips you can use to overcome price objections in your copywriting, marketing and when you’re speaking with clients one- on-one…

.

.

]]> http://creativecopywriting.com.au/copywriting-and-marketing-business-card-tips/tips-for-price-objections/overcoming-price-objections/feed/ 2 http://creativecopywriting.com.au/copywriting-and-marketing-business-card-tips/8-marketing-and-copywriting-tips-for-business-cards/ http://creativecopywriting.com.au/copywriting-and-marketing-business-card-tips/8-marketing-and-copywriting-tips-for-business-cards/#comments Sat, 26 Sep 2009 03:43:12 +0000 admin http://creativecopywriting.com.au/?p=128

“8 Elements To Turn Your Business Card Into A Business Magnet!”

Hi… You know business cards really are the silent hero’s in promoting our products or services!

So if you give out lots of business cards but don’t seem to be getting any return from them, use this 8 Point Business Card check up list to make one of your most powerful marketing tools more responsive and more profitable!

#1.Ego aside. Are you a business in love with your logo? If you are replace the huge logo at the topof your card, with a customer benefit or hook headline targeted at your audiences needs, wants or desires!It’s all about what’s in for them so get their attention straight up with a customer benefit!

#2.Use a photograph on your card so people get to remember you. This is really powerful when you are building your brand your image and your business.

#3.Don’t skimp; get your business card professionally designed and printed. If you can’t afford $150 or so for business cards go to vistaprint.com and you can usually get free business cards using a range of templates they have. I think all you pay for is the postage.

#4.Featuring a customer testimonial on your business card is fantastic. Testimonials give people further insight into your product or service or how you can help them and boosts your credibility with new prospects instantly because they can see, you have satisfied customers!

#5.Why not put an offer on your business card? Whether it’s a Buy one get one free offer, a free report, a $7 initial consultation fee… your choices are endless just make sure it adds value for your potential customers and before you create an offer ask yourself this  “Is this something someone would pay for if it wasn’t for free?”

#6. Be creative but simple with your title! These days there are some pretty far out Position or Career titles out there, which is cool, however a lot of them fall short because they don’t say or describe what you, your business or what your role is in the business!

When I decided to put “The Guy In Charge” on my own business card my friends in business said I was crazy but guess what?  85% of the time when  new and previous clients ring me they always ask for “The Guy In Charge!” and we always have a little chuckle about it.

Now the reasons the “The Guy In Charge” works for me is, it’s easy to remember , memorable,  a little unique but above all that, it let’s people know I’m decision maker and that I’m a human being just like they are!

#7. Feature your memory hook so you keep sending the same message consistently. You can take that one step further to drive your message byincluding your tagline or memory hook in your fax headers, web site, emails, sales letters, flyers and so on with a testimonial

#8. Watch your fonts! Too many fonts confuse the eye and your message gets lost. A competent Graphic designer will help you avoid this all too easy trap!

Have a great day use and feel free to leave a comment, I’d love your feedback

Eddie

The Guy In Charge

Eddie’s Creative Copywriting Lead Generation & Infotainment Centre

Ph: 0412 288 339

click here