8 Marketing Sins

To Avoid In 2010…

Seeing another year is coming to a close
here’s a few marketing sins to avoid so you can
experience bigger profits in 2010!

Good luck with it & best wishes… Eddie

1. Marketing sin – relying on one marketing stream for your business lead generation.

Solution – diversify your marketing efforts using more than one marketing method or stream so you don’t rely on just one method of acquiring new clients.

2. Marketing sin – No outcome or strategy for your marketing campaign.

Solution – define what the outcome is that you want from any marketing campaign you undertake first.

3. Marketing sin – Inconsistency. Don’t just market your business when business is slow or times are tough.

Solution – market your business consistently (at least 1 hour a day) and the rewards will follow.

4. Copywriting sin – Starting your lead opening talking about you and your business first, when you should be engaging your clients and indentifying his or her needs first.

Solution – check out the six lead opening sentences I have up there for you on this website.


5. Marketing sin… Being The Same As Everyone Else – Keeping your marketing the same as everyone elses will bring the same results
as everyone else.

Solution – use your marketing to define what makes you different in the marketplace and to give your business a personality.

6. Copywriting and marketing sin – Not seeing things from your
clients or prospects perspective. (Refer to number 4)

Solution – before any major marketing campaign, survey a percentage of your existing clients and ask them why they used you. Then use that information as part of your core marketing message.

7. Marketing sin – Attaching pain to marketing your business.

Solution – instead of seeing marketing as a chore or a pushy
exercise in sales, embrace it because if you don’t take charge of
your business, you’ll be driven out of business.

8. Marketing sin – perfection kills

Solution – instead of being a perfectionist who never achieves anything or get’s anything done, get it as close to perfect as you can and go with it. Nothing is ever going to be perfect!

To get in touch with me  click here
and for more free added value marketing and copywriting tips
check out the other articles, tips
and techniques on this website and leave a comment.

Until next time, thanks and have a great day.

Eddie

The Guy In Charge

Eddie’s Creative Copywriting Lead Generation Centre

Ph: 0412 288 339

Input & feedback? I’d love to hear your comments at